Science in the Picture: The Major Elements of Television Programming with A Science-Promoting Approach

Zarei, Isa; Hasanzadeh, Mohammad; Esfandiari Moghadam, Alireza

doi:10.22082/cr.2017.65021.1347

Document Type : Original Article

Authors

¹ Ph.D. in Knowledge and Information Science Studies, Qom Uni.

² Associate of prof. in Knowledge & Information Science, Tarbiat Modares Uni.

³ Associate of prof. in Knowledge and Information Science, Azad Uni., Hamedan branch

https://doi.org/10.22082/cr.2017.65021.1347

Abstract

The purpose of this article is to study the performance of television of IRIB in the field of science and technology, and identify the major elements of TV programming with the science-promoting approach. In this research, using the field study method and by exploratory interviews, the national media performance in the field of science and technology was examined. The major elements of programming have been extracted and analyzed with the science-promoting approach. The findings show that scientific programs have been featured with the rate of 4% out of whole TV programs during the last decade. The highest rate of broadcasting of science and technology programs from IRIB TV was in 2011. Finally, some points must be regarded in high Programming with science-promoting approach, such as comprehensive research in programming, selecting television program creators especially producers who are familiar with the promotion of science, simplifying complex concepts, strengthening and documenting scientific topics, the avoidance of pseudo-science and anti-science, and the relevance and being updated of the subject program.

Keywords

20.1001.1.25382977.1396.24.91.1.7

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Communication Research

Science in the Picture: The Major Elements of Television Programming with A Science-Promoting Approach

References

References

Volume 24, Issue 91 - Serial Number 91
November 2017
Pages 9-39

Science in the Picture: The Major Elements of Television Programming with A Science-Promoting Approach

References

References

Volume 24, Issue 91 - Serial Number 91November 2017Pages 9-39

Volume 24, Issue 91 - Serial Number 91
November 2017
Pages 9-39