Domestication of European Foundation for Quality Management Model (EFQM) for National Media
Moluk
Abbasi
Media Management
author
Ali Akbar
Farhangi
Full Prof. in Communication and Management Azad Uni.
author
Hedar
Amiran
استاد دانشگاه آزاد اسلامی، واحد تهران مرکزی، تهران، ایران
author
Gholamreza
Memarzadeh Tehran
Public Administration Department. Management & Economics Faculty. Islamic Azad University Science & Research Branch. Tehran. Iran
author
Syyed Vahid
Agheli
.
author
text
article
2013
per
The present paper is a rework of EFQM and its application to National Media (IRIB). Delphi method, i.e. asking elites’ viewpoints, forms the basis of this research. First, the level of acceptability of certain factors of EFQM for National Media Performance Assessment are examined, and then, a guideline for Performance assessment of IRIB’s different production and broadcasting divisions is developed and finally, a domesticated model for National Media is proposed. Some of the research findings are: key values of EFQM are currently more conclusive that IRIB key values; in the view of IRIB managers, respecting staff is the most significant organizational value, expansion of partnerships is the least important organizational value, and the Leader’s criteria are the most important pillars for the organizational improvement of National Media.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
9
41
https://cr.iribresearch.ir/article_23478_0c93872c91e591dd43e6b58bd3ef52c8.pdf
dx.doi.org/10.22082/cr.2013.23478
The Role of Human Resources in Media Reputation and Creating Reputational Capital
Taher
Roshandel Arbatani
associate prof. in management, Tehran Uni.
author
Seyyed Reza
Seyyed Javadin
full prof. in management, Tehran Uni.
author
Ismail
Sa’adipour
assistant prof. in psychology, Allameh Tabatabaee Uni.
author
Seyyed Mehdi
Sharifi
assistant prof. in management, Tehran Uni.
author
text
article
2013
per
In today’s competitive environment, media try to attract more audience share from market. This is not possible unless media undertake a more active and distinctive role in the society. Reputation is a value distinguishing media in the increasing competitive atmosphere. Media reputation is determined by the way they interact with their audience as well as their activities in different fields, content in particular. Various variables affect media reputation and bring about audience’s preference of a certain media over others. However, the most important variable deemed as an important competitive advantage is media human resources. The results and implications of capabilities, capacities, skills and human resources’ knowledge is disseminated in information market and brings about the reputation of media. The present article examines all dimensions of media reputation along with the role of human resources development as the most influential factor.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
43
69
https://cr.iribresearch.ir/article_23484_d731f29a5eff5d981a0b5ed09b786ab1.pdf
dx.doi.org/10.22082/cr.2013.23484
Representation of Ethnic Culture Identity in Satellite TV
Reza
Rasuli
associate prof. in management, Payam Noor Tehran Uni.
author
Fakhr al-Din
M’arufi
assistant prof. in management, Kordestan Uni.
author
Shirzad
Khancheh Sepehr
public management
author
text
article
2013
per
With globalization of communications and development of communicative technologies, ethnic groups make use of these media for creating and reinforcing ethnical identity, bringing with it localization. Media industry is increasingly witnessing satellite television channels working on the theme of ethnicity, and this would probably create challenges for IRIB and the government’s monopoly over media in face of communication and information technologies. Using a documentary methodology and qualitative interview with 70 experts working in the fields of social and communications sciences, the present article aims to identify mechanisms of representing ethnic culture identity on satellite TV. Findings indicate that satellite TV channels play an important role in shaping and redefining ethnic culture identity through representational mechanisms based on “cultural distinctions,” and these mechanisms facilitate dealing with audiences. Furthermore, these media, in representing ethnic cultural identity, face certain challenges restricting the scope of their effectiveness.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
71
100
https://cr.iribresearch.ir/article_23503_649deb3c13c513bc6fda8f5306a1a081.pdf
dx.doi.org/10.22082/cr.2013.23503
Examining Relationship between Media Consumption and Lifestyle A case study of Isfahan University students
Seyyed Javad
Imamjomehzadeh
associate prof. in political seience, Isfahan Uni.
author
Zohreh
Marandi
political seience
author
Mahmoudreza
Rahbarqazi
political seience
author
Leila
Saeedi AbuIshaqi
international relation
author
text
article
2013
per
This paper addresses the way mass media interacts with individuals’ lifestyle in the society. It is based on a survey of Isfahan University students in the academic year of 1390-91 (Iranian Calendar) with a sample of 138 individuals. The findings show that there is a significant relationship between press media consumption and cultural consumption and immoral behaviors as well as political and religious aspects of individuals’ personality. Furthermore, there is a positive relationship between electronic media consumption and individuals’ lifestyle (except for immoral behaviors). The relationship between digital media consumption and cultural, political aspects of individuals’ lifestyle is 95% significant. There is a negative relationship between digital media consumption and the religious dimension of “solidarity”; however, this relationship with respect to other aspects of solidarity lifestyle is positive.
Keywords: Cultural Consumption, Body Management, Political Behavior, Immoral Behavior, Piety, Press Media, Electronic Media, Digital Media
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
101
120
https://cr.iribresearch.ir/article_23516_b43267b431325a3196fb46253981d383.pdf
dx.doi.org/10.22082/cr.2013.23516
Applying the Theory of Framing in Explaining News Impacts
(Concepts and Research)
Ardeshir
Zabolizadeh
assistant prof. in communication, Allameh Tabatabaee Uni
author
Hosseinali
Afkhami
associate prof. in communication science, Allameh Tabatabaee Uni.
author
text
article
2013
per
Today, media organizations function as the nervous system of the society and any positive or negative news could potentially add up to fears or hopes of audience and social actors.
The present paper aims to examine the Theory of Framing in media news. In fact, framing in communications implies selection of certain aspects of a reality and highlighting it in a communicative text. Carried out through a documentary methodology, the study focuses on quadruple process model of framing, frame setting, effects of individual-level framing and creating a link between individual frameworks and media frameworks. In reality, categorizing frames into general and specific could also facilitate the comparison between data gained from different studies implemented on framing. Despite ambiguities existing in the Theory of Framing, it covers a wide range of qualitative and quantitative studies.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
141
144
https://cr.iribresearch.ir/article_23518_53133ece7f946098d3fb0eb860fbab44.pdf
dx.doi.org/10.22082/cr.2013.23518
Increasing Profitability through Reengineering Media Organizations’ Processes
A Focus on Channel Two’s Foreign Programs Supply Division
Seyyed Mohammadreza
Seyyedi
islamic studies & management
author
Gholamreza
Gudarzi
assistant prof. in operations research, Imam Sadeg Uni.
author
text
article
2013
per
Reengineering organizations could be seen as the outcome of natural and practical evolution of applicable strategies in certain recent managerial approaches. Furthermore, today’s complicated and unsteady environment of organizations, particularly media companies, makes revision and improvement of working processes vital and inevitable. One of the most significant levers in global organizations for raising profitability is process reengineering. For this reason, in the 23 strategies specified in the National Media Perspective, the second strategy is allocated to “revising and modification of the process of producing, supplying and broadcasting programs based on Message Management System”. One of the four parts of this strategy is “Reengineering the process of supplying programs”. Therefore, the present paper aims to develop the best process of supplying foreign programs for Channel Two, using “the Condor business process reengineering model.” Following this approach’s eight steps, the current situation is depicted and the best practices for supplying foreign programs for Channel Two through Porter Value Chain model are proposed.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
145
165
https://cr.iribresearch.ir/article_23519_1b799c73e8483b215936848cca5bb41e.pdf
dx.doi.org/10.22082/cr.2013.23519
Examining Financial and Cost-related Obstacles to Industrial Production of Animation in Iran, 1380-90s (Iranian Calendar)
Ahmad
Langrudi
animation director
author
Mohammadali
Safura
research art
author
text
article
2013
per
The present research aims to identify and examine indicators influencing financial and cost-related, market, and supply and demand factors preventing the animation industry thriving in Iran in 1380-90s. Positivism forms the philosophical basis of this applicable descriptive research. The data were gathered through interviews and questionnaires. Due to lack of a developed model for pathology of industrial production of animation in the last decade, the Delphi Method was employed in this study. Finally, Freidman Statistical Test was used to rank experts’ viewpoints. The findings emphasize on the need to develop a coherent structural model, taking into account restrictions and encouraging domestic producers to expand their activities into international production arena and allocating funds to private sector with offering special facilities and finally, paying attention to production quality.
Communication Research
Research and Polling Center of I.R.I.B
2538-2977
20
v.
74
no.
2013
167
185
https://cr.iribresearch.ir/article_23520_e5eace8e5c14be39b7b1d838f3955432.pdf
dx.doi.org/10.22082/cr.2013.23520