Research and Polling Center of I.R.I.B Communication Research 2538-2977 16 59 2009 12 01 Examining Pod casting's Opportunities and Threats for Radio in Iran in Communications Experts , View Examining Pod casting's Opportunities and Threats for Radio in Iran in Communications Experts , View 97 114 23855 10.22082/cr.2009.23855 FA Maryam Akbari Azad Management Media Abdullah Gyvyan Assistant prof. in anthropology of religion and communication of IRIB university Mohammad Minavand Assistant prof. in political science of IRIB university Journal Article 2009 01 04 The present article aims to examine communications experts and professionals’ viewpoints about the impact of Podcasting, as the new wave of Internet-based world of communications, on radio in Iran. Data required for studying the opportunities and threats of Podcasting were obtained through documentary and qualitative methods used by focus groups. Three expert groups, i.e. radio professionals, new media experts and operators of Podcasting were surveyed. Also, to analyze data and extract the significance of research findings, "media convergence" was used. The results indicate that podcast can provide new capacities at three levels, i.e. organizational, individual and environment, of which the most important are as follows: creating competitive space for radio, developing and expanding niche radios, breaking the monopoly and creating an atmosphere of discussion and criticism in radio programs, using digital media capabilities, talent-finding, knowing of radio audience better and introducing radio to the third generation unfamiliar with radio. However, this technology, due to technical, legal … barriers existing in the country, is not deemed as a threat to radio, at least until we lack the necessary infrastructure for such a technology. The present article aims to examine communications experts and professionals’ viewpoints about the impact of Podcasting, as the new wave of Internet-based world of communications, on radio in Iran. Data required for studying the opportunities and threats of Podcasting were obtained through documentary and qualitative methods used by focus groups. Three expert groups, i.e. radio professionals, new media experts and operators of Podcasting were surveyed. Also, to analyze data and extract the significance of research findings, "media convergence" was used. The results indicate that podcast can provide new capacities at three levels, i.e. organizational, individual and environment, of which the most important are as follows: creating competitive space for radio, developing and expanding niche radios, breaking the monopoly and creating an atmosphere of discussion and criticism in radio programs, using digital media capabilities, talent-finding, knowing of radio audience better and introducing radio to the third generation unfamiliar with radio. However, this technology, due to technical, legal … barriers existing in the country, is not deemed as a threat to radio, at least until we lack the necessary infrastructure for such a technology.

http://cr.iribresearch.ir/article_23855_9e8a5c1f4174912f20cdad10d566a2d2.pdf