Communication Research

Designing a Conceptual Model for Balanced Assessment of Performance in National Media: a Case Study of IRINN.

Document Type : Original Article

Authors

Ali Rezaiyan 1
Abbas Ali Haj Karimi 2
Adel Azar 3
Hamed Dehqanan 4

1 full prof. in behavior management of Beheshti Uni

2 associate prof. in human resources management of Behshti Uni.

3 full prof. in industrial management of Beheshti Uni.

4 management

https://doi.org/10.22082/cr.2011.23606
Abstract
Assessing and finding out the significance and status of organizational strategies has remarkable effect on strategic decisions, allocating resources and developmental designs of the National Media. Although, there are various models for evaluation and assessment of organizational performance, the key issue is which method provides the users and media managers with the closest estimation to the reality. Balanced Scorecard (BSC) could be considered one of the modern methods of the integrated assessment of organizational performance which employs a balanced approach to an organization’s different dimensions to render organizational strategies into operational ones. Based on  this, the present research introduces a conclusive model to assess the National Media performance and then provides an optimal combination of quantitative indicators for assessing performance based on BSC. It finally employs the results of a survey from experts using hierarchical analysis and categorizes the BSC indicators of IRINN. The findings show that there’s a significant variation between the threefold sections of general value assessment model in assessing IRINN performance. Meanwhile, the indicators of creating general values had the highest value, operational capacity indicators stood at the second point and, finally, the indicators of logistics development stood last.
 

  

Keywords

Conclusive assessment
BSC
IRINN
General value assessment model
Performance Management

 

پرویزراد، پیمان. (1381). از اندازه‌گیری عملکرد تا مدیریت عملکرد، سومین همایش بین‌المللی مدیریت کیفیت، تهران.
Bromwich, M., Bhimani, A. (1994). Management Accounting, Pathways to Progress. CIMA Publishing.
Dayal, U. & Catano, V. ( 2002 ). Leader Assessment Evaluation and Development. Kingstone ON : CF Leadership Institute .
Drucker, D.F. (1999). Management Challenges for the 21st Century. Butterworth-Heinemann, Oxford.
Epstein, M.J. & J. Manazoni. (1997). The Balanced Scorecard and Tableau de bord: Translating Strategy in to Action. Management Accounting (Agust): pp. 28-36.
Hirmoto, T. (1988). Another Hiddens Edge- Japanese Management Accounting. Harvard Business Review, July- August, pp. 22-26.
Kaplan, R. & Norton, D. (2003). Putting the Balanced Scorecard to Work at Rock Water. Harward Business Review, 99, pp. 71-79.

  • Receive Date 02 December 2009
  • Revise Date 24 April 2010
  • Accept Date 09 January 2011

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles