Modeling a Media Policy-Making Pattern for The Islamic Radios and Televisions Union Based on Content Convergence Approach

Document Type : Original Article

Authors

1 Full Prof. in Media Management, Tehran Uni.

2 Full Prof. in Management, Tehran Uni.

3 Full prof. in Sociology of International Communication, Imam Sadiq Uni.

4 Media Management, Tehran Uni.

Abstract
This study modeled a media policy-making for the Islamic Radios and Televisions Union using grounded theory method. Data were collected through In-depth interview method and sampling applied using snowball technique, and data analyzed through three stages of coding (open, axial, and selective). The study interviewed 23 managers and members of the Islamic Radios and Televisions Union and experts in the field of media. During the interviews, more than 1091 primary codes, 480 secondary codes, 170 conceptual codes, and 33 categories were obtained which were categorized into five categories and comprised different components of the model. The first component was the lack of making competitive thinking mechanisms that were selected as causal conditions. causal conditions contributed to a layout in which the second component were realized, the main phenomenon (or the need for making management mechanisms). The next component was strategy model. Other components were Intervener conditions (making research and supervisory mechanisms), and existing context (making political and cultural mechanisms) that, by influencing the strategy, was the basis for the realization of the main phenomenon in this model. The last component or the result of the model was derived from the categorization of categories.

Keywords


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  • Receive Date 23 October 2016
  • Revise Date 17 March 2017
  • Accept Date 12 June 2017