Identifying Key Media Factors in Policy Making for IRIB

Document Type : Original Article

Author

Associate Prof. in Strategic Management, IRIB University

Abstract
Media policy-making is an important issue for media researchers. The way media policy is formulated and influenced by geographical conditions and requirements and the country's political, social and cultural issues affect the various media. The main purpose of the study is to identify key media factors in policy making for the islamic republic of iran broadcasting. The research method was qualitative (delphi and life experience) and the statistical population were media experts and specialists which were selected by purposeful and snowball way. The results showed that 64.3% of the respondents were educated in communication sciences, 3.48% were faculty members, and 96.52% had executive and organizational jobs. The analytical results showed that there were five key factors in policy making for IRIB: free market approache or legislation and regulation, understanding audience, media norms, media sphere, content-based communications, and technical-based communications.

Keywords


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  • Receive Date 13 August 2019
  • Revise Date 19 October 2019
  • Accept Date 25 October 2019