Communication Research

The Effectiveness of Personalized Learning Approach on Media Literacy Based on Cognitive Styles

Document Type : Original Article

Authors

Raha Abedi 1
Mohammad Reza Nili Ahmadabadi 2
Fataneh Taghiyareh 3
khadijeh aliabadi 4
Saeid Pourroostaei ardakani 5

1 Educational Technology

2 Associate Prof. in Educational Technology, Allameh Tabataba'i Uni., Iran

3 Associate Prof. in Computer Engineering, Electrical and Computer Engineering Department, University of Tehran, Tehran, Iran

4 Associate Prof. in Educational Technology, Psychology and Educational Sciences , Allameh Tabataba’i university, Tehran, Iran.

5 Assistant Prof. in Computer Science, Allameh Tabataba'i Uni., Iran

https://doi.org/10.22082/cr.2020.130766.2054
Abstract
Applying new educational approaches in media education is essential in higher education. The aim of this study is to investigate the effectiveness of personalized learning which is based on students’ cognitive styles on their media literacy. The experimental design by considering pre-test, post-test with control group and mixed sampling method was applied in this study. The experimental group was instructed with personalized contents, strategies and various task fitted with their cognitive styles and their real worlds, while the control group received the common approach which was one education for all. The result of independent t-test revealed that with %99 Confidence level, there was a significant difference between two groups in learning of concepts and their application in media messages analysis skill. By applying new educational approaches which fit students’ needs, characteristics and their real worlds experiences, mastering media literacy skills and constructing related knowledge structures will be facilitated.

Keywords

Media Literacy Education
Personalized Learning
Cognitive Styles
Media Massages Analyzing Skill
New Educational Approaches
Subjects
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Imanzadeh, A.; Karimi, J. & Farajpour Bonab, F. (2019). The Effectiveness Of Media Literacy Education On Reducing Information Anxiety Among Students Of Tabriz University. Journal Of Communication Research, 26 (100).
Ministry Of Science, Research And Technology. (2016). Undergraduate Curriculum In Educational Sciences. Retrieved From: https://www.msrt.ir/fa/grid/283/, October 98.
Sharifi Rahnamoo, M.; Seraji, F. & Rahnamoo, S. Sh. (2018). Media Literacy Needs Of Undergraduate Students. Journal Of Higher Education Curriculum Studies, 9 (18).

  • Receive Date 10 June 2020
  • Revise Date 10 July 2020
  • Accept Date 25 July 2020

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