Communication Research

The Effects of TV Debates as an Electoral Campaign Technique on Shaping Iranian Voters' Minds: A Case Study of Iranian Students

Document Type : Original Article

Authors

Seyyed Mehdi Sharifi 1
Mohammad Mehdi Farajiyan 2
Michael Dayani 2
Shamsi Salmanizadeh 2

1 assistant prof. in Human resource management, Tehran Uni.

2 media management

https://doi.org/10.22082/cr.2015.15665
Abstract
The present study aims to find "the most effective method of electoral campaigns in shaping voters' mind" and "the elections candidates' most significant qualification" in managing public vote. The reason behind this is the significance of elections as an event affecting the fate of nations as well as the role of television and candidates' skills in shaping voters' attitudes. This is a survey carried out through questionnaires distributed among university students across the country, of which some 420 individuals were selected as samples of the research. The findings indicate that the most effective method of electoral campaign in shaping voters' mind is TV debates, and the elections candidates' most significant qualification is their rhetorical skills and presentation capabilities. Furthermore, all the sentences that respondents remember from 2014 Iranian Presidential Elections belong to TV debates. Thus, one could conclude that TV debates have a unique role in the structure of electoral campaigns.

Keywords

debate
Television
Elections
Presidency
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  • Receive Date 10 May 2015
  • Revise Date 28 July 2015
  • Accept Date 23 August 2015

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