Factors Affecting the Intention of Using Telegram in Educational Activities Case Study: Mashhad University Students

Rezayei, Ruhollah; Safa, Leila; Adibi, Mansooreh

doi:10.22082/cr.2016.23257

Document Type : Social Network

Authors

¹ Associate Prof. in Agricultural Extension & Education, Zanjan Uni.

² Assistant Prof. in Agricultural Extension & Education, Zanjan Uni.

³ Agricultural Extension & Education

https://doi.org/10.22082/cr.2016.23257

Abstract

Today, social networks, including Telegram, have become an integral part of many university students’ life; however, using these networks for educational purpose is too low to mention. Given the significance of intentional behavior as the strongest variable predicting individuals’ behavior, the present research aims to study factors affecting the intention of students using Telegram. The population consisted of 767 M.S. students majoring in agriculture in Mashhad Ferdowsi University, of which 196 individuals were selected using stratified sampling method. Findings indicate that such variables as perceived usefulness and attractiveness as well as positive affect attitude and meaningfulness have to do with the intention of students using Telegram for educational purposes.

Keywords

20.1001.1.25382977.1395.23.87.2.3

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Factors Affecting the Intention of Using Telegram in Educational Activities Case Study: Mashhad University Students

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Volume 23, Issue 87 - Serial Number 87December 2016Pages 37-64

Volume 23, Issue 87 - Serial Number 87
December 2016
Pages 37-64