Socio-Cognitive Requirements and Propositions for Debate and Argument in Radio and TV

Document Type : Original Article

Author

assistant Prof. in political science of Ferdowsi Mashhad Uni.

Abstract
Today, the significance of debate in National Media and socialization of the process of knowledge-seeking get us to address and explore debate and argument’s principles related to humans’ social culture and cognitive situation. Such principles are the best way to reach justified and faithful views against wrong arguments and tenets. Observing these rules and principles may bring about the audience’s trust on TV and radio and, hence, the control of public opinions. Requiring a visual-technical symbolic structure for implementation, debate enjoys an intrinsic logics and content of its own. Due to the sensitivities concerning audience and message, television needs to discover and observe such principles. The present article aims to examine the requirements and propositions of debate on television and radio and find an answer to the fundamental questions that what qualities characterize a proper debate and argument and what principles and regulations govern TV and radio’s debates. Based on an epistemological framework, this study sheds light on these important and effective principles which are necessary for mutual confidence-building between political, cultural system and citizens.
 
 

Keywords


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  • Receive Date 12 December 2010
  • Revise Date 21 April 2011
  • Accept Date 25 May 2011