Communication Research

Philosophy of Radio Ava (Music Radio)

Document Type : Original Article

Author

Hasan Khojasteh

Associate prof. in Strategic Management; IRIB Deputy Chief for Planning and Monitoring Affairs

https://doi.org/10.22082/cr.2013.23466
Abstract
Today, music plays a key role in radio, so much so that a wide range of music radios could be spotted in the media sky; this is due to the nature of music, its function in the current social environment as well as its special position in radio production. Thus, one could figure out a trilateral relationship between radio, music functions and social environment which brings about the media companies and listener’s propensity towards music radios. In fact, radio’s need to use music and the music’s dependence on radio as well as the relationship between new contexts and situations in social environment and these two, allow each to have an effective presence together in social environment. Bringing lights to these three elements expresses an interpretation of a range of rationales behind “Radio Ava” which is a music radio, and sheds lights on its necessity. This radio has unique attributes which enable it to have a consistent share of audience. Radio Ava broadcasts instrumental non-vocal as well as vocal music and solos on a regular basis. This radio’s lyrics and songs enjoy good content; that’s why this radio is called “Pak Music” (Clean Music).
 
 
 

Keywords

Radio Ava
Music Radio
Listeners
Clean Music

 

جنکینز، ریچارد. (1381). هویت اجتماعی (ترجمه تورج یارمحمدی). تهران: شیرازه.
خجسته، حسن. (1386). موسیقی و فلسفه شنیدن، جامعه‌شناسی رادیو و رسانه. تهران: دفتر پژوهش‌های رادیو.
خجسته، حسن. (1389). کنش جمعی کاربرد موسیقی در رادیو. فصلنامهپژوهش‌های ارتباطی، 17 (3).
رفیع‌پور، فرامرز. (1375). جامعه، احساس و موسیقی. تهران: شرکت سهامی ‌انتشار.
زاهدی، تورج. (1377). حکمت معنوی موسیقی. تهران: فردوس.
صفوت، داریوش. (1386). گفتار درباره فلسفه موسیقی. تهران: کتاب سرای نیت.
مک فارلند، دیوید تی. (1381). راهبردهای برنامه‌سازی برای رادیو در آینده (ترجمه نیکو مینو). تهران: تحقیق و توسعه صدا.
Honigsheim, P. & Etzkorn, K.P. (1989). An Introduction to the Study of Music & Society, Transaction Publisher, New Brunswick, New Jersey, 08903.
 

  • Receive Date 28 May 2012
  • Revise Date 19 August 2012
  • Accept Date 26 September 2012

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles