Communication Research

Facebook and the Modern Personal Identity of Girls and Women in Tehran

Document Type : Social Network

Authors

Simin Afshar
Seyyed Ahmad Mir-Mohammad-Tabar
Narges Pirhayati
Somayyeh Iqbali

Sociology

https://doi.org/10.22082/cr.2016.23514
Abstract
Today, as young women and girls make wide use of social networks, they are largely affected by these media. Personal identity is one of the many important aspects which are affected by social networks. This paper aims to study the impact of Facebook as a social network on the modern personal identity of young women and girls. This research was carried out through a survey with a voluntary sample and by an online questionnaire. It theoretically draws upon Cultivation Theory, Use and Gratification Theory as well as Giddens’ Structuration Theory. The research population is made up of Young women and girls using Facebook in Tehran in 1394 (Iranian Calendar). Research findings indicate that there is a positive significant relationship between modern personal identity and the level of using this social network, motive and objective of using (purposefully and unpurposely), the level of participation and activity of users as well as recognizing this network’s contents.

Keywords

virtual social networks
Facebook
Modern Personal Identity
Identity
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  • Receive Date 20 February 2016
  • Revise Date 14 May 2016
  • Accept Date 05 September 2016

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