Introducing an Appropriate Management Paradigm in Media to Achieve the Objectives of ‘The Year of Increased Attempt and Work’ Combining Organizational Management Patterns

Khajeheian, Datis; Janeh, Sara

doi:10.22082/cr.2011.23674

Introducing an Appropriate Management Paradigm in Media to Achieve the Objectives of ‘The Year of Increased Attempt and Work’ Combining Organizational Management Patterns

Document Type : Original Article

Authors

Datis Khajeheian

Sara Janeh

media management

https://doi.org/10.22082/cr.2011.23674

Abstract

The present study was conducted in two phases, using elites’ views through questionnaires, in the first stage, and results and reviewing the definition, in the second. The research shows that the objectives of “increased Attempt and Work” match the concepts of affectivity, effectiveness and efficiency in the field of management. Shedding lights on the objectives, the study addresses different paradigms of organizational management which have this potential to cover these three concepts in media. Employing two approaches, i.e. source-based and knowledge-based, the study works out some of the components of these paradigms to develop a desired media management pattern. It finally proposes a framework for developing a management pattern to be used in media organizations; a pattern in which efficiency and affectivity in the media specialized processes and internal management would bring about effectiveness. Interaction of an organization with outside will lead to its efficiency. Combining these two will bring about the expected performance through which the objectives of “increased attempt and work” will be realized.

Keywords

Media Management

Increased Attempt and Work

Organizational Management Paradigms

Affectivity

Effectiveness

Efficiency

Performance

20.1001.1.25382977.1390.18.66.3.7

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