Communication Research

Strategies for Offering New Information in Radio Commercials

Document Type : Original Article

Author

Naserqoli Sarli

assistant prof. in Persian literature of Tarbiat Moalem Uni.

https://doi.org/10.22082/cr.2011.23689
Abstract
In the analysis of informational structure of linguistic units like the “sentence”, the offered information could be divided into two categories: new and old information. This makes sense when we look at the sentence or a linguistic message through a audience-like lens. In other words, in the sentence informational construct, it is the audience which matters and it is his mind that determines the recency of information. Drawing on theoretical concepts and frameworks, the present article examines strategies for offering new information in radio commercials, then it determines and analyzes the frequency of each in the sample body of text. Discussing linguistic functions and determining their frequency in radio commercials, it finally clarifies the relationship between these role functions and “persuasion” and examines linguistic strategies for persuading and convincing audience to buy a goods or service.
 

  

Keywords

Commercials
New and Old Information
Radio
Functional Radio
Linguistic Functions

 

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  • Receive Date 12 September 2010
  • Revise Date 23 November 2010
  • Accept Date 19 February 2011

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