Communication Research

Memory Arousal of Cognitive and Emotional Elements of News in Students of Tehran Universities

Document Type : Original Article

Authors

Shahla Pakdaman 1
Sedigheh Sadat Mirzaei 2
Rouhollah Mansouri Sepehr 2
Mahsa Soleimani 3

1 Associate Prof. in Psychology, Faculty of Psychology and Education Science, Shahid Beheshti Uni., Tehran, Iran

2 Psychology, Faculty of Psychology and Education Science, Shahid Beheshti Uni., Tehran, Iran

3 Psychology

https://doi.org/10.22082/cr.2021.131230.2068
Abstract
The aim of this experimental study was to compare the level of memory arousal of cognitive and emotional elements of news in students of Tehran universities. The statistical population was all male and female students in M.A. And B.A. Of universities in Tehran, from which 60 people were first selected in clusters and then purposefully. Data were collected using a questionnaire including demographic information, radio news follow-up, reminder test and news snippets. Data analysis through mixed analysis of variance test showed that the main effect of gender, follow-up and network on cognitive element memory and emotional element memory was significant. According to the results, girls pay more attention to and remember emotional elements than boys. In contrast, boys are more likely to remember the cognitive elements of the news. Channel 2 news also has more emotional elements and the girls  follows it more, while the news channel news is more cognitive in terms of elements and more attractive for the boys. In order to influence the audience, it is better for IRIB to pay more attention to this type of effects and to use the components that affect each genre correctly.

Keywords

News
Follow-up
Cognitive Elements
Emotional Elements
Remind
Subjects
Ahmadi, H. & Poorsharifi, H. (2013). The Role Of News Source On Individuals Persuasion With Moderation Of Attitude To News Source, Gender And Self-Esteem. Journal Of Social Cognition, 2 (3), 7-18.
Lalemi, Sh. (2007). Women Representation In Advertisement. Journal Of Communication Research, 15 (52), 115-137.
Majidi Ghahroudi, N.; Geranmayepour, A. & Bakhshandeh, S. (2013). Examining The Role Of Differences In Communication Skills Between Men And Women And Its Effect On Job Satisfaction. Journal Of Media Studies, 8 (21), 102-112.

  • Receive Date 02 August 2020
  • Revise Date 19 November 2020
  • Accept Date 21 December 2020

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