Communication Research

The methods of Rewarding and Punishing Children and Adolescents in TV Series

Document Type : Original Article

Author

Fariba Moradi Abbas Abadi
https://doi.org/10.22082/cr.2007.24299
Abstract

The present article is based on a research aimed at studying the methods of educating children presented in TV series and level of their influence on the audience. From among all the foreign and Iranian series showed on TV in the second half of the year 2003, a few number were selected and then, using the method of content analysis, the extent to and the way by which these series had employed different methods of rewarding and punishing for children and adolescents was studied.
The results showed that pleasant and unpleasant behaviors were equally employed in Iranian TV series. In Iranian TV series deterrent methods were used more than rewarding ones. In foreign TV series, on the contrary, the encouraging methods were employed more than the punitive ones. Furthermore, the application of both punitive and rewarding methods in Iranian TV series has been less scientific compared to of foreign series.

Keywords

Parents
Rewarding Methods
Punitive
Children and Adolescents
Pleasant and Unpleasant Behaviors
TV Series

 

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  • Receive Date 07 June 2007
  • Revise Date 16 December 2007
  • Accept Date 20 February 2008

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