Communication Research

Transacting Messages with Regard to Qur'anic Approach

Document Type : Original Article

Authors

Alireza Pouya 1
Shamsollah Mariji 2

1 Culture and Communication, Baqir al-Olum Qom Uni.

2 Social Science

https://doi.org/10.22082/cr.2017.24518
Abstract
Experts have proposed several models for communicating from the perspective of the audience exposure with message. In the first approach, which is called linear model, audience is assumed to be more or less passive and decodes the message in the line of sender coding. The second approach, which is called transactional model, audience is assumed to be active and decodes the message based on his/her own interpretation.The article explains the peculiarities and differences between the two approaches, and then pointed to some verses of the Quran and with regard to factors affecting the interpretation and analysis of the message, explains the transactional model that is confirmed by the Qur'an. In the Qur'an perspective, factors such as knowledge, reasoning and thinking, purity of nature and the human spirit, cause the audience wouldn’t be passive, in spite decode the message on own interpretation and analysis.

Keywords

Communicating Message
Transacting Message
Interpreting Message
Factors Affecting Perception
Coding & Decoding Message
Qur'anic Approach of Message
Holley Quran
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  • Receive Date 06 May 2016
  • Revise Date 28 June 2016
  • Accept Date 06 October 2016

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