Communication Research

Introduction to TV Audience Analysis Using Meta-Synthesis of Academic Researches

Document Type : Original Article

Authors

Vahid Khashei 1
Sayyed Mahdi Mirhaji 2

1 Assistant prof. in Strategic Management, Allameh Tabataba'i Uni.

2 Media Management

https://doi.org/10.22082/cr.2017.24528
Abstract
Understanding the diverse audiences and their needs and interests is inevitable for media activities. While Audiences behaviors are constantly changing, the challenge dealt with National Media (I.R.I.B.) must be exploring these behavioral changes and reaction to them. In order to maintain and gain beneficial results, along with growing researches in the field of television audience, media solutions must be extracted using meta-synthesis studies. This research synthesized and analyzed the qualitative findings on audiences’ studies field extracted from 40 academic thesis’s using Seven-step pattern of Sandelowski & Barrosos’ Model. Statements obtained from the supervision on the main four key elements of structural, policy making, motivational, and external were categorized. Based on the findings, motivational category was the most important factor in the results of the researches on the audience analysis.
 
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  • Receive Date 21 February 2016
  • Revise Date 16 July 2016
  • Accept Date 22 August 2016

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