Document Type : Original Article
Authors
1 Assistant Prof. In Media Management, Payame Noor University, Iran
2 Media Management
Abstract
Nowadays With the advent of widespread communication networks, people‘s lifestyle has been influenced. Instagram is one of the communication platforms that, due to its interactivity and the possibility of publishing and sharing photos and contents, provides the ground for comparison among peers, and also causes users dissatisfaction with their body image, eating disorders, changing their attitudes toward fashion. researchers have always interested in Lifestyle changes under the influence of social media and the influence of different age groups. The aim of the study was to investigate the impact of Instagram on the lifestyle of Tabriz women in three dimensions of body image, eating disorders, fashion. The statistical population consisted of 385 women aged 20 to 70 years living in Tabriz. The research was correlational and conducted through a survey. Data were collected using a questionnaire and from samples selected randomly. The results showed that there was a significant relationship between the number of hours of using Instagram and women's attitudes toward their body image, eating disorders and fashion. With the increase of using Instagram hours, women's attitudes toward fashion and modern lifestyle increases, and this, affects the way they look at their bodies and encourages them to control their weight and eating disorders. According to the findings, Instagram has the most influence on mode among the dimensions of lifestyle. Underlying factors such as body mass index, age, income, marital status, and employment status were also strong predictors that intensified media influence.
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