A Comparative Study Between the Consumption of Communication Media (Print and Electronic) and the Social Trust Among Graduate Students of Tehran University in 2020

Koohi Aqdam, Davood; Khojasteh B., Hassan; Koohi Aqdam, Alireza; Mashadi Mohammadi, Amir

doi:10.22082/cr.2022.545512.2281

A Comparative Study Between the Consumption of Communication Media (Print and Electronic) and the Social Trust Among Graduate Students of Tehran University in 2020

Document Type : Original Article

Authors

Davood Koohi Aqdam ¹

Hassan Khojasteh B. ²

Alireza Koohi Aqdam ³

Amir Mashadi Mohammadi ⁴

¹ Cultural Relationships

² Associate Prof. In Strategic Management, IRIB Uni., Tehran, Iran

³ Management of Technology

⁴ Marketing Management

https://doi.org/10.22082/cr.2022.545512.2281

Abstract

Social trust has become particularly more important, as societies and human actions have developed beyond from individuals to institutions and organizations. Communication media make people's perceptions of the environment and increases/decreases their trust among their audiences by representing good/bad image of the society. They also help to create patterns of action among the audience to take action in different situations. Communication media (print and electronic) help to access to abstract and specialized institutions, so that cause their audience trust or distrust these institutions. The research is applied in terms of objects and was done through survey. Statistical sample were selected by cluster sampling way over 384 people using Morgan table. Data was collected by researcher-made questioner. The results showed that there was a significant positive correlation between communication media consumption (print and electronic) and social trust; That is, as the use of communication media increases, so does social trust. This increases the importance of the media in the attitudes of familiar people and the need to address this issue.

Keywords

Students

Social Trust

Print Media

Electronics

20.1001.1.25382977.1401.29.109.7.4

Subjects

communications

Barzegar Befruyee, K.; Sadipour, E. & Zare’e Mehrjerdi, S. (2014). A Comparison Between Satellite TV And Iranian National Media (IRIB) Viewers In Term Of Trust In Interpersonal Relationships (A Case Study Of Women In Abarkuh City). Journal Of Communication Research, 21 (80), 104-83.

Faridi, M. & Zaroufi, M. (2016). Relationship Between Media Consumption And The Amount Of Social Capital Of Middle And High School Headmasters In Strict District 2 Of Tehran. Journal Of Sociological Studies, 8 (31), 154-137.

Ghouchani, F.; Hashemnia. Sh. & Eghbal, R. (2015) ‌. Examining The Impact Of Different Types Of Media Advertising As A Marketing Strategy. Journal Of Marketing Management, 20.

Haji Mohammadi, M. A. (2014). Social Capital Plan And Its Measurement. Tehran: University Of Social Welfare And Rehabilitation Sciences Publishing.

Javadi, A. & Hashemnejad, F. (2017). Examining The Effect Of The Use Of Mass Media On Social Trust Of Ghaemshahr Azad University Students In 2017. Journal Of Participation And Social Development, 3 (5), 126-111.

Mahmoudi, R. Et Al. (2018). Examining The Relationship Between Communication Media Consumption And Teachers' Social Capital. Journal Of Rasaneh, 29 (58).

Matani, M. & Javadi, B. (2016). Analysis Of The Relationship Between Media Consumption And Social Trust Among Students Of Babol Noshirvani University Of Technology (BNUT). The Second International Conference On Humanities With Indigenous Islamic Approach And Emphasis On New Research, Mazandaran.

Motamednejad, K. (2015). Investigating The Relation Between Amount Of The Social Capital And Tehran Citizens’ Media Consumption. Journal Of Social Development & Welfare Planning, 3 (6).

Riahi, M.; Razeghi, N. & Alexander, S. (2014). A Comparative Study Of The Effect Of Local And Satellite TV Consumption Patterns On Social Trust. Journal Of Socio-Cultural Development Studies, 2 (33), 20.