Communication Research

The Emotional and Cognitive Feedbacks of the Audience of Popular Television Series About the "White and Positive" Heroes of the Series

Document Type : Original Article

Author

Mohammad Fathinia

Social Communication Sciences, Allameh Tabatabai University, Tehran, Iran

https://doi.org/10.22082/cr.2022.556723.2381
Abstract
One of the patterns of encoding messages in TV series is to include the preferred codes of the series in the form of dialogues and behavior of a "quiet white and positive" character. Examining the content of the most watched TV series in the last 15 years shows the prevalence of this pattern in TV series. The present article, which is derived from the author's research in the field of the consumption of popular television series, focuses on how the audience encounters this pattern and characters, as well as how they decipher the preferred codes. The research data was collected through semi-structured individual and group interviews with 74 viewers of popular TV series. The findings showed that the feedbacks of the interviewees are mainly negative emotional and cognitive. Based on the findings and in agreement with the cognitive views about emotions, the audience's encounter with contents and television series is much more complicated than that by including the message of the series in the speech and behavior of " quiet white and positive characters" and Presenting a direct message can influence the audience.

Keywords

TV Series
Audience
Emotional and Cognitive Feedback
Encoding/Decoding
Subjects
Alimohammadi, M. (2017). Examining The Components Of Native Lifestyle In TV Series, Studying The Pre-Production Process, Production And Consumption(Doctoralthesis). Communication, Allameh Tabatabai University.
Alizadeh, A. R. (2012). News And Daily Life; Media News Discourse And Audience Reading. (Doctoralthesis). Communication, Allameh Tabatabayi University.
Bani Asadi, M. (2009). TV Series And Daily Life (Research Among Young Girls). (M. A. Thesis). Cultural Studies, Allameh Tabatabayi University.
Bennett, A. (2008). Culture And Everyday Life (Joafshani, L. & Chavoshian, H. Trans.) Tehran: Akhtaran Pub. (Original Work Published 2005).
Fethiniya, M. (2012). Television Culture And Daily Life Of Young People; A Research On The Narrative And Consumption Of Popular Television Series. (Doctoralthesis). Communication, Allameh Tabatabai University.
Kalantari, M. & Rezaei, M. (2011). The Reading Of The Audience Of The Serials Of Farsi One Satellite Channel. Journal Of Women In Culture And Art (Women's Studies), 3(2), 5-24.
Lembo, R. (2009). ‏‫Thinking Through Television (Pourghasemian, H. Trans.). Tehran: IRIB University. (Original Work Published 2000).
Mahdizadeh, S. M. (2011). Media Theories: Common Ideas And Critical Views. Tehran: Hamshahri Pub.
Mohammadi, J. (2007). Television And Cultural Hegemony; Women's Readings From TV Series. . (Doctoralthesis). Sociology, University Of Tehran.
Sarkarati, P. (2008). Women's Interpretation Of The Representation Of Female Identity On Television. (M. A. Thesis). Communication, University Of Tehran.
Sohaili Fard, B. (2021). The Effect Of Emotional Content Of Media Messages On The Audience's Working Memory. Tehran: Polling And Research Center.
Storey, J. (2007). Cultural Studies And The Study Of Popular Culture (Payandeh, H. Trans.). Tehran: Agah Pub. (Original Work Published 2003).
 

  • Receive Date 20 May 2022
  • Revise Date 10 June 2022
  • Accept Date 26 June 2022

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles