Document Type : Original Article

Authors

• Roohollah Esmailzadeh ¹
• Masoud Naderian Jahromi ²
• Lena Motllebi ³
• Atousa Ghaseminejad Dehkordi ⁴

¹ Ph.D. Student of Departement of Physical Education and Sport Sciences , Shoushtar Branch , Islamic Azad University , Shoushtar, Iran

² Associate Professor Departement of Sport Management , Faculty of Physical Education and Sport Sciences, University of Isfahan, Isfahan, Iran

³ Assistant Professor Departement of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran

⁴ Assistant Professor Departement of Physical Education, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran

Abstract

This study was conducted with the aim of analyzing the role of media literacy in the development of the principles of professional athletes ethics with a mixed approach. It’s an applied research with a sequential exploratory approach and data was collected through survey. In the qualitative part, the statistical population consisted of university professors, coaches, referees, journalists, spectators and professional athletes, and in the quantitative part, media and press experts and also professional athletes. Among the 384 research samples, 362 correct questionnaires were analyzed and in order to analyze the data, coding was used in the qualitative part and structural equation method was used in the quantitative part. In the qualitative part of the research, categories were extracted in the form of 45 conceptual codes and 8 subcategories. The findings in the quantitative part showed that, information source, criteria for media selection and media analysis, honesty and truthfulness, responsibility, loyalty, compliance with social values and compliance with collective ethics were the components of media literacy and they were professional ethics.

Keywords

• Message
• Media Literacy
• Information
• Professional Athletes
• Ethics

Main Subjects

• Media and sports