Communication Research

The Effectiveness of TV Sport Programs and Its Role on the Audience Commitment (Case: The TV Morning Exercise Program)

Document Type : Original Article

Authors

Mostafa Moghadas 1
Elaheh Hoseini 1
Farzam Farzan 2

1 Sport management

2 Associate prof. in Sport management, Mazandaran Uni.

https://doi.org/10.22082/cr.2017.25794
Abstract
The aim of this study is to investigate the efficacy of the TV morning exercise program and its role on the audience commitment. The programs broadcasted on TV encompass partly sports that produced to educate or entertain and try to attract television audience. The study selected TV morning exercise program as a stimulant to examine its efficacy on the audience. The study population includes the audiences of morning sports talk show, and Samples have been chosen based on purposive sampling. For collecting data, four questionnaires were used which confirmed its validity by sport and media experts. Also the reliability was desirable. The results showed that there was effective and meaningful relationship between variables. Path analysis also showed that stimulating influence on the attitude of the audiences and the revealed attitude is effective on audiences’behaviors change, as it finally makes their own commitment to change behavior. The audiences watching TV would be informed enough of it, so promised to carry out activities.

Keywords

TV Program
Sports
audience
Path Analysis
Sport Commitment
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  • Receive Date 19 August 2016
  • Revise Date 13 October 2016
  • Accept Date 10 November 2016

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