Communication Research

Media Representation of Masculinity in the Patriarchal System with a Discursive Semiotics Approach (case: TV series Setayesh

Document Type : Original Article

Author

Mehrzad Bahmani

Communication Sciences

https://doi.org/10.22082/cr.2017.48543.1149
Abstract
Paternalism is a concept based on power, influence, authority and proof of a male in the context of family. Media is a way through which the system is reproduced in society. Identifying the type of masculinity depicted in the series Setayesh is one the objectives of the paper. First, 27 scenes were selected from scenes representing patriarchy and masculinity to determine their explicit and implicit implications after analyzing semiotics at the micro level. Then the symbols extracted at micro level were analyzed in relation to the overall context of Iranian society with regard to discursive semiotics approach.  The most important result of the research shows that the masculinity represented in this series is of the punishment masculinity through which father's violence, domination and conscience are prioritized in the family structure. This series presents a kind of weakened masculinity by representing and disseminating new forms of masculinity that are in conflict with the suitable pattern with indigenous culture. In this way, it doubts the existence and ideology of the patriarchal system. The imagination in this series is that the media, with regard to other external and environmental factors, criticize the stability of patriarchal order and provide an unstable picture of the patriarchal system. On the succession, such a system is replaced by patriarchal order withoutreplacing a desirable or conventional pattern

Keywords

Patriarchy
Masculinity
Explicit Implication
Implicit Implication
Hegemonic
Azad Armaki, T. (2012). Iranian family sociology. Tehran: SAMT Pub.
Azad Armaki, T. (2014). Analysis of family representation in Iranian series. Tehran: The Research and Polling Center of IRIB.
Bakhtiari, S. (2014). Immigration and the change in the concept of masculinity: the patterns of masculinity among immigrant afghan men in iran and compared to non- immigrant men in afghanistan. (M.A. thesis). Tehran: Tehran Uni.
Barthes, R. (2013). L’obvie et l’obtus [Message of picture] (Golestanifard, R. Trans.). Tehran: Markaz Pub. (Original work published 2009).
Chandler, D. (2009). ‎Semiotics: the basics (2nd ed.) (Parsa, M. Trans.). Tehran: Soore Pub. (Original work published 2007).
Chavoshian, H. & Hoseini Rashtabadi, S. J. (2010). Masculine Stars and masculinity of stars: a study of changing patterns of masculinity of actors in the cinema after the Iranian revolution. Journal of Iran Cultural Research, 3 (4), p 59.
Farahani, M. (2014). Gender power and Anti-power in Iranian cinema. (M.A. thesis). Tehran: Allameh Tabatabaei Uni.
Mahdizadeh, S.M. (2000). Media and representation. Bureau of Media Studies and Planning Pub.
Ravadrad, A. (2012). Cinema sociology and Iranian cinema. Tehran: Tehran Uni.
Shairi, H. R. (2010). From structural semiotics to discursive semantics. Journal of Literary Criticism, Pp 33-51.
Sojoudi, F. (2014). Representation of women's clothing in television series. Tehran: The Research and Polling Center of IRIB.
Yaghoubi, A.  (2014). Masculine theories with emphasis on sociological approaches. Tehran: Pajvak Pub.

  • Receive Date 03 January 2017
  • Revise Date 19 April 2017
  • Accept Date 17 May 2017

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles