Communication Research

A Study on the Headlines of News Program 20:30 From The Rhetorical Point of View

Document Type : Language and Media

Authors

Zeinab Afzali 1
Fatemeh Ahmadi Nasab 2

1 Assistant prof. in Persian Language and Literature, Shahid Chamran University of Ahvaz

2 Assistant prof. in General Linguistics, Shahid Chamran University of Ahvaz

https://doi.org/10.22082/cr.2018.65941.1362
Abstract
The purpose of the study is to examine the figures of speech in the headlines of the news program 20:30, which is one of the most attractive and popular programs of the national media. This qualitative research conducted based on the Shamisa's rhetorical techniques division, through content analysis and purposeful sampling. For this purpose, news headlines for one month were collected, which contained about 218 news stories from 2016-12-21 to 2017-01-19. The findings indicate that in 158 news titles (75%), rhetorical figures have been used, and only 25% of them were without rhetorical figures. Metonymy (20.25%), simile (12%) and oxymoron (11.39%) of the most used and hyperbole  and allusion  were the least used in news stories. Other findings include the use of slang in the news program 20:30 as a rhetorical technique to empathy with the audience. Also, the figures have been used in 2.75% of news headlines had unclear semantic relationship and made the sense difficulty. In addition, the findings showed that the rhetorical figures in the headlines were used not only for informiation, but also to shape messages or directing the audiences’ perspectives.

Keywords

Rhetorical Figures
News 20:30
media
Shamisa's Rhetoric Techniques
News Headline
Content Analysis
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  • Receive Date 11 June 2017
  • Revise Date 05 September 2017
  • Accept Date 05 January 2018

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