Communication Research

-

Document Type : Futurology

Authors

Hadi Alborzi 1
Akbar Nasrollhi 2

1 Media Management

2 Assistant prof. in Media Management, Islamic Azad Uni.

https://doi.org/10.22082/cr.2018.85376.1591
Abstract
The function of producing, publishing, and distributing news and informing is very important for IRIB recent and in the future. This research analized 24 expert opinions about the effective trends and drivers on newsroom in the next 5 years (2018 to 2023), encompasses 3 drivers: changes in audience, changes in technology, and changes in news content, and 30 trends, by delphi method in three stages. The results showed that the possibility of measuring the news taste of the audience using new methods, no limiting audience to traditional media news, and the widespread interaction of users with news sections are the most important uncertainties affecting the future of news in the context of audience changes. The most important uncertainties in the field of news technology include the high penetration of smartphones, ease of reproduction of analogue and digital audio/videos in the larg scale, and the reporter's procedure as a mediator and facilitator rather than news gatekeeper. Also, in the field of news content, news dissemination and then approve it, to pay attention to the extraction (analysis and interpretation) in the traditional media due to the prosperity of short and capsulate news, and the impact of most click and visited news on the goatekeeping, can be the most important uncertainties.

Keywords

IRIB News
Uncertainty
Trend
News Audience
Future Studies
News Technology
Ahmadi, N. (2009). Introducing and criticizing Delphi. Journal of Social Science Book, 22, 100-108.
Alvandi, P. (2009). Citizen journalism (1st Ed.). Tehran: Hamshahri Pub.
Basirian Jahromi, H. (2013). Social media, dimensions and capacities (1st Ed.). Tehran: Bureau of Media Studies and Planning Pub.
Future Studies for Iran. (2016). Ayandeban. Retreivced from http://s7.picofile.com/file/8253621218/Ayandeban_Iran1395.pdf.html
Glenn, J. C. & Gordon, T. J. (2014). Delphi. In future research methodology (The Millenium Project) (Fakhraei, M. & Keyghobadi, M. Trans.). Journal of Honar-e Nohom, 2 (1).
Gordon, A. (2011). Future savvy: Identifying trends to make better decisions, manage uncertainty, and profit from change (Vaezi, T. Trans.). Tehran: Research institute of strategic studies. (Original work published c2009).
Hashemian Isfahani, M. (2010). Future study of science and technology, future study and evaluation of regional rivals and global pioneers in the field of science and technology. Tehran: Academic Publication Center.
Khalaj, M. (2013). Future study methods. Tehran: Islamic Parliament Research Center of the Islamic Republic of IRAN.
Malekifar, A. (2014). The basic of future study (2nd Ed.). Tehran: Cultural institute of Karaneh Pub.
O' Sullivan, T. (2006). ‎Key concepts in communication (Reiszadeh, M. H. Trans.). Tehran: Fasl-e No Pub. (Original work published 1993).
Roshandel Arbatani, T. (2014). Media policy making. Tehran: Tehran university Pub.
Salavatian, S. & Masoudi, S. (2016). Identifying affecting propulsion on the future of press in Iran. Journal of Culture-Communication Studies, 17 (34).
Slaughter, R. (2007). New thinking for a new millennium (Vahidi Motlagh, V. & Malekifar, A. Trans.). Institute of Education and Research for Defense Industry. (Original work published 1996).

  • Receive Date 31 March 2018
  • Revise Date 30 April 2018
  • Accept Date 26 June 2018

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles