Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB)

Salavatian, Siavash; Khajeheian, Datis; Porkaveh Dehkordi, Mohammad

doi:10.22082/cr.2018.85763.1595

Suggesting a Mobile Smartphone-based business model for Islamic Republic of Iran Broadcasting (IRIB)

Document Type : Original Article

Authors

Siavash Salavatian ¹

Datis Khajeheian ²

Mohammad Porkaveh Dehkordi ³

¹ Assistant prof. In Media Management,IRIB Uni.

² Assistant prof. In Media Management, Tehran Uni.

³ Media Management

https://doi.org/10.22082/cr.2018.85763.1595

Abstract

Lack of a comprehensive business model for maximizing the use of capacity of mobile smartphones to generate revenue in IRIB is a serious emerging problem. The purpose of the article was a suggesting mobile smartphone-based business model to increase the revenue of IRIB recruiting mobile smartphones. For this purpose, the customized Strooleder business model was used as the theoretical framework, and the Delphi method was used for data analysis. The main findings of the study were infrastructure and platform development, recruing and maintening expert human resources, producing with regard to diversity and plurality to satisfied the needs of all audience groups so producing suitable exellent content, cooperate with all actors in the production arena, distributing and policy making of content alongside creating a content marketplace for audio and video production, taking a role of regulator and using specific capacities of the organization (such as archive) in line with the national media ecosystem. This model could be a theoritical basis for media activities of broadcasting organizations on the new media such as mobile platforms.

Keywords

Media Business

Business Model

Mobile Platforms

Generate Revenue

IRIB

20.1001.1.25382977.1397.25.95.3.4

Azadnia, M. et al. (2011). Business models on social networks. ICT Research Institute affiliated to Iran Telecommunication Research Center.

Ghasemi Goudarzi, M. (2017). Social media business model based on the business model canvas with regard to Porter's focus strategy. (M.A. thesis). Industrial Management, Faculty

of Management and Accounting, Allameh Tabtabaei University, Tehran.

Hakim Zadeh H., H. (2014).Designing a Roadmap for Changing Business Model; Case: IT-Based Businesses (Online Store). (M.A. thesis). Shahed University, Tehran.

Khajehian, D. et al. (2012). Commercialization of media entrepreneurs' digital innovations. Journal of Business Management, 11, 71-88.

Moghimi, S. (2008). Entrepreneurship in government organizations. Tehran: Farandish Pub.

Osterwalder, A. & Pigneur, Y. (2011). Business model generation: a handbook for visionaries, game changers and challengers (Tavakoli, Gh. et al. Trans.). Tehran: Ariana Ghalam Pub. (Original work published 2010).

Sedghi, M. (2012). Analyzing the relationship between new media and the business model in IRIB. (M.A. thesis). Tehran: Allameh Tabtabaei University, Tehran.