Designing an Explanatory Model of the HRM Role for Successful Implementing Open Innovation in Media Industry

Sharifi, Mehdi; Hatami, Amir

doi:10.22082/cr.2019.95266.1703

Designing an Explanatory Model of the HRM Role for Successful Implementing Open Innovation in Media Industry

Document Type : Original Article

Authors

Mehdi Sharifi ¹

Amir Hatami ²

¹ Assistant Prof. in Human resources management, Tehran Uni.

² Media Management

https://doi.org/10.22082/cr.2019.95266.1703

Abstract

The purpose of this article is developing an explanatory model of the HRM role for successful implementing open innovation of media industry in IRIB. Given the novelty of open innovation research in the field of media study, especially in Iran, this paper is a fundamental research. The method was mixed method by exploratory mixed techniques. In the qualitative phase, 18 experts from the IPTV area in IRIB were selected to conduct interview using snowball technique. The results were analyzed based on the theme analysis technique. In the second phase, with quantitative approach, was examined the fit of the model extracted from the first phase, based on surveyed media experts in the field of IPTV of IRIB. In order to examine and present the final model, structural equations using the pls.2 software were used. The results showed that human resource management with 4 components of employing human resource, innovative culture of human resources, knowledge management of human resources and human resource improvement have a positive and significant role (0.779) in successful implementation of open innovation in the field of IPTV of IRIB organization.

Keywords

Human Resource

Open Innovation

IPTV

IRIB