Communication Research

Complementary and Alternative Methods in Survey and Polling

Document Type : Original Article

Author

Omid Ali AhmAdi

Assistant Prof. in Sociology, Islamic Azad University, Ashtian Branch

https://doi.org/10.22082/cr.2019.36450
Abstract
The question is how the complementary and alternative methods can be used while preserving the capabilities and benefits of the survey and polling research, given the relatively limited range of these methods. To find the right answer to this question, and after reviewing methodological explanations and reviews, as well as the various experiences gained, a more efficient model has been suggested for applying this type of research by comparing the features of other methods and taking advantage of the possibilities of other methods to compensate for deficiencies that may arise in information gathering, information analysis, interpretations and final conclusions. As a complementary approach, it is recommended to use a focused group discussion in each of the stages of the survey research. As alternative approaches, it has been attempted to show that by excluding any of the features of survey research, which of the proposed alternative methods, namely ethnography, participatory practical research, case study, and content analysis, can be used.

Keywords

Survey and polling
Sociological Critique of Survey
Complementary Survey Methods
Alternative Survey Methods
Internal and External Validity of Survey Studies
Subjects
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  • Receive Date 21 April 2018
  • Revise Date 27 June 2018
  • Accept Date 24 July 2018

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