Communication Research

Media Policy in Public Policy Making Using Interpretive Structural Modeling Technique

Document Type : Original Article

Authors

Ali Heydari 1
Seyyed Hossein Sharaf Al-Din 2
Mehdi Hashemi 3

1 Media Management, Tehran Uni.

2 Associate Prof. in Culture & Communication of Imam Khomeini Education & Research Institute,Qom, Iran

3 Operation Research Management, Tehran Uni.

https://doi.org/10.22082/cr.2020.112779.1905
Abstract
The main purpose of this paper is to study the needs of paying attention to media policy in public policy making. First, eight categories of factors related to the research topic were identified through comprehensive review of the research literature, and then categorized into 4 levels using interpretive structural modeling techniques. The population consisted of 20 academic specialists who were selected by purposeful sampling. The results of the research showed that the criterion of guaranteeing the rights of individuals and groups of society were at the first level; increasing media literacy, competitive market and privatization, attention to macro and strategic levels and media interactions on public policy were at the scond level; responsibility, accountability and freedom within the norms and values of society were at the third level; and the criterion of the foreseen legal system were at fourth level (the lowest level). Among the four levels, the first level criteria have the most impact on media policy making.

Keywords

Media Policy
Multi Media
Interpretive Structural Modeling Technique
Alvani, S. M. & Sharifzadegan, F. (2009). Public Policy-Making Process. Tehran: Allameh Tabatabaei University Pub.
Ameli, S. R. (2011). Globalization Studies: Dual-World And Dual-Space. SAMT Pub.
Howlett, M.; Ramesh, M. & Perl, A. (2015). Studying Public Policy: Policy Cycles & Policy Subsystems (3rd Ed.). (Monavarian, A. & Golshan, E. Trans.). Tehran: Mehrban Pub. (Original Work Published 2009).
Majlis Research Center. (2010). The Fifth Development Plan Bill (10): Constitutional Requirements And The Twenty-Year Vision Document Of Media; Fifth Plan Approach. Cultural Office Of Majlis Research Center. 10274, 1-94.
Nazari, A. A. & Gholipour, M. (2018). New Social Media And Their Role In The Representation Of Collective Action: The Egyptian Revolution Analysis. Journal Of New Media Study, 4 (14), 149-177.

  • Receive Date 11 August 2019
  • Revise Date 02 November 2019
  • Accept Date 24 November 2019

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