Communication Research

Entertainment Scenarios on the Islamic Republic of Iran TV in Media Perspective Document 1404

Document Type : Original Article

Authors

Ahad Rezayan Geieh Bashi 1
Ehsan Marzban 2
Omid Jahanshahi 3

1 Research Fellow in National Research Institute for Science Policy. Futures Studies Postdoctoral Researcher,Tehran Uni., Iran

2 Future Study, Tehran Uni., Iran

3 Media Management, Tehran Uni., Iran

https://doi.org/10.22082/cr.2020.111709.1892
Abstract
Scenario planning is a systematic and methodical process that enables individuals and organizations to plan and make decisions in complex and uncertain spaces. The present study was conducted to identify the Upcoming Opportunities of the TV in the field of entertainment programs by usnigg this method. Entertainment plays a very important role in attracting the audience, culturalization and also generating income for the media and companies. In this study, first the drivers and key components of the system were extracted using the Schwartz model. Then, the scenario wizard software was used for structural analysis and to examine how the uncertainties affect each other and then extract the scenario opportunities. After that, 3 compatible and probable scenarios related to the future of entertainment on TV- including the protective scenario, the adopting scenario and the evolution scenario - were extracted and described. Finally, after presenting each scenario, strategic advice on the future of television entertainment is provided to relevant managers and policymakers by summarizing the findings in the expert panels.

Keywords

Scenario Design
Islamic Republic of Iran TV
Entertainment
Future Study
Uncertainty
Subjects
Adorno, T. W. & Horkheimer, M. (2003). The Culture Industry: Selected Essays On Mass Culture (Malekmohamadi, N. & Vaghfipour, Sh. Trans.). Tehran: Talkhoun Pub. (Original Work Published 1920).
Matani, M.; Gholizadeh, N.; Fallah, A. & Rashidi, E. (2017). The Role And Function Of Mass Media In The Sense Of Social Security Of Citizens In Tehran. Journal Of Social Sciences, 11 (3).
Oweysi Sani, M. R. (2018). Barriers To Entry For New Entertainment Markets On Mobile Smart Platforms For Child Audiences. (M.A. Thesis). IRIB University.
Rezaeian Ghieh Bashi, A. & Bayati, L. (2018). Scenarios Of The Presence And Activity Of IRIB In Media Perspective Document 1407 (Case: Jahaanbin Broadcasting - Chaharmahal Va Bakhtiari Province). Journal Of Communication Research, 25 (4).
Sanaei, N. (2013). A Sociological, Psychological And Moral Approach To Conceptual Geometry Of Leisure Time With. Journal Of Ethical Knowledge, 4 (1).
Shamsi, M. & Jalali, Y. (2018). The Computer Games In Iran And The World: Policies, Approaches And Organizations. Journal Of Studies Of Public Policy, 4 (10), 161-193.
Sharaf-Al Din, S. H. (2011). The Ideal Model For Entertainment Used In A Religious Media (With Emphasis On National Media). Journal Of Cultural Social Knowledge, 2 (4).
Sharaf-Al Din, S. H. (2014). Entertainment And Fun In The Holy Quran. Journal Of Shiite Study, 12 (4), 103-126.
Sohani, K. (2014). Designing A Native Model Of Entertainment Educating TV Genre For IRIB. (M.A. Thesis). IRIB University.
Yari, A. (2018). The Role Of Media Entertainment (Television) In Creating Peace In Society (Case: Tehran Citizens). (M.A. Thesis). Islamic Azad University, East Tehran Branch. Iran.
Zokaei, M. S. & Hasani, M. H. (2015). Social Media: Conceptualization And Typology; A Case Study On Tehran University Students. Journal Of Communication Research, 22 (84).

  • Receive Date 21 July 2019
  • Revise Date 09 November 2019
  • Accept Date 31 December 2019

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles