The Relationship between Instagram and the Tendency of  the Youth Toward Modern Lifestyle  (Case: Tehran's Youth)

Kademian, Talieeh; Kalhori, Mohammadjavad

doi:10.22082/cr.2020.115120.1934

Document Type : Case Study

Authors

¹ Assistant Prof. in Sociology, Islamic Azad University, Tehran north branch

² Researcher

https://doi.org/10.22082/cr.2020.115120.1934

Abstract

Instagram plays an essential role in how we perceive the world around us. It can identify new conditions and necessities of social life for its audience by displaying various areas of social relationships and provide them the modern patterns and life styles. The purpose of this study was to analyze the relationship between Instagram and the tendency of young people in Tehran to modern lifestyle. The statistical population is 18 to 30 year olds living in districts 2 and 16 of Tehran, and 384 people were selected using multi-stage cluster sampling method. The research data were collected using the researcher-made questionnaire in 2018. The results showed that there was a significant relationship between modern lifestyle and using Instagram (r = 0.45), Instagram membership time (r = 0.40) self-expression on Instagram (r = 0.42). Totally, the respondents living in district 2 have a high tendency toward modern lifestyle (consumerism, sedentary lifestyle, fashion, branding and dandyism, fitness and body health).

Keywords

20.1001.1.25382977.1399.27.101.3.0

Main Subjects

Social Networks

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Communication Research

The Relationship between Instagram and the Tendency of the Youth Toward Modern Lifestyle (Case: Tehran's Youth)

References

References

Volume 27, Issue 101 - Serial Number 101
June 2020
Pages 55-74

The Relationship between Instagram and the Tendency of the Youth Toward Modern Lifestyle (Case: Tehran's Youth)

References

References

Volume 27, Issue 101 - Serial Number 101June 2020Pages 55-74

Volume 27, Issue 101 - Serial Number 101
June 2020
Pages 55-74