Document Type : Original Article

Authors

1 Communication Sciences

2 Assistant Prof. in Communication Sciences, Islamic Azad University of Ardabil Iran

Abstract

Instagram has made fundamental changes in the lifestyle and culture of Iranians and has played a significant role among celebrities as a role model. The data of this practical research was collected throught survey, and the main purpose of research was to explain the Instagram actions of celebrities on the lifestyle of Iranian users. The statistical population was all Iranian users of the Instagram social network, and 384 of them were selected as the sample using the Krejcie and Morgan tables using purpusful sampling way. The results of the study showed that the actions of celebrities affected the lifestyle of Iranian users (consumption pattern, type of clothing, leisure time, body management and interpersonal relationships).

Keywords

Main Subjects

Fathi, H. & Jafari, A. (2016). The Relationship Between Media Consumption And Life Style Changes Among Students Of Islamic Azad University. Journal Of New Media Studies, 3 (9).
Fazeli, M. (2003). Consumption And Lifestyle. Journal Of Sobh-E Sadeq.
Habermas, J. (2005). The Theory Of Communicative Action (Pouladi, K. Trans.). Tehran: Markaz Pub. (Original Work Published 1987).
Hassani, H. & Kalantari, A. (2017). A Phenomenological Analysis Of Lived Experience Of Instagram’s Users. Journal Of Culture-Communication Studies, 18 (40), 32-63.
Hoseini, S. M. (2016). The Dual Synergy Of Celebrities And Informal Media In Changing The Iranian Lifestyle. Updated In 2016   July 24. Retrieved From: Https://Nasimonline.Ir/Content/Detail/2049245
Hoseini, S. M. (2016). The Role Of Celebrities In Changing The Iranian Lifestyle. Updated In 2016   June 26. Retrieved From: Http://Old.Nasimonline.Ir/Content/Detail/2042742/%D9%86%D9%82%D8%B4
Izadyar, M. & Ja’fari, A. (2017). Examining The Effect Of Social Networks On The Lifestyle Of Islamic Azad University Students. (M.A. Thesis). Social Communication Science, Ardabil.
Khayami, A.; Eskandari, A. & Khelghati, M. (2019). Analytical Study Of Celebrity Culture And Of IRIB Interaction With Celebrities. Journal Of Audio-Visual Media, 13 (30).
Mahmoudi Meymand, M. & Khosro Abadi, M. (2017). The Study Of The Relationship Between The Credibility Of Famous Persons (Celebrities) And Brand Equity With The Mediating Role Of Brand Trust. Journal Of Business Research, 15.
Ravadrad, A. & Gishnizjani, G. (2017). Typology Of Re-Presentation Mediated Body Of Iranian Instagram Users. Journal Of New Media Studies, 3 (10).
Sohrabzadeh, M.; Vahedian, M. & Piri, H. (2018). Phenomenological Analysis Of Showing Consumption And Lifestyle In Online Social Networks: A Case Study Of Instagram Users. Journal Of Islam And Social Studies, 6 (3).