Communication Research

Action Understanding of Women Activists in The white Wednesday Campaign (Case: Instagram Social Network, 2018)

Document Type : Case Study

Author

Omid Ali Masoudi

Associate Prof. in Communication Sciences, Sooreh University, School of Culture & Communication, Iran

https://doi.org/10.22082/cr.2020.121959.2005
Abstract
Campaigns on social media in recent years have been somewhat effective to invite women to fight the legal veil and have created challenges in the women's community. For example, the "White Wednesdays" campaign, which has been launched as a protest campaign against women's hijab in Iran. This study examined the content of the women's messages of the campaign on the social network Instagram. Out of 4600 posts released by users from the beginning of the White Wednesdays campaign, ie May 2017 to May 2019, 94 posts were analyzed which selected by purposeful sampling. Out of 94 coded messages, 17 components, 9 principles and 4 foundations were extracted. The results showed that the principles outlining the content of these messages on Instagram included four principles of social justice, opposition, deconstruction and Western democracy. And given the foundations and components extracted, it became clear that the core message was to achieve Western democracy by opposing the prevailing tradition of society and supporting women's liberation in the Western style.

Keywords

White Wednesdays Campaign
Social Networks
Activity
Legal Hijab
Subjects
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  • Receive Date 22 February 2020
  • Revise Date 28 March 2019
  • Accept Date 20 April 2020

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