Designing a   Pattern of Media Literacy in Sport

Nazarweisi, Hamed; Yektayar, Mozafar; Ghasemi, Hamid

doi:10.22082/cr.2020.122396.2009

Document Type : Original Article

Authors

¹ Sport Management

² Assistant Prof. in Sport Management, Branch of Sanandej, Islamic Azad Uni., Sanandej, Iran

³ Associate Prof. in Sport Management, Department of Sport Management, Payame Noor Uni., Tehran, Iran

https://doi.org/10.22082/cr.2020.122396.2009

Abstract

The media, while playing a key role in communicating information, is one of the most accessible and cost-effective resources for sports, providing all the details with the desired quality. So, receiving a variety of sports messages requires media literacy. The purpose of this study is to provide a practical model of media literacy in the field of sports, which has been done with a qualitative approach and grounded theory method. The research data were obtained through in-depth interviews with 26 university professors in the fields of media and sports, mass media managers and active sports media audiences selected by purposefully non-random sampling method. The findings present the sports media literacy as a model according to which highlighting sports, message content management and including media literacy training in mass media content, especially national media (contextual conditions), leads to empowerment in media consumption, as well as improving social skills of sports audiences.

Keywords

20.1001.1.25382977.1399.27.102.5.4

Main Subjects

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Designing a Pattern of Media Literacy in Sport

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Volume 27, Issue 102 - Serial Number 102August 2020Pages 121-149

Volume 27, Issue 102 - Serial Number 102
August 2020
Pages 121-149