Communication Research

Distribution of Music after the Islamic Revolution and Presenting A Model of Artistic Management

Document Type : Original Article

Authors

Yashar Asadpour 1
Toktam Farmanfarmaei 2
Abasali Ghayomi 3

1 Management and Cultural Planning

2 Assistant Prof. in Management and Cultural Planning, Islamic Azad University Tehran North Branch

3 Associate Prof. in Management and Cultural Planning, Islamic Azad University Tehran North Branch

https://doi.org/10.22082/cr.2020.120426.1985
Abstract
The most important role of art directors is to interact between people involved in the art world and various organizations, as well as to ensure that the values of a work of art are achieved. But the approach of the artistic director in Iran, especially in the field of music, has faced many ups and downs. It seems that the main challenge of management in the field of music distribution is related to understanding the social reality of art. As the art directing is not considered with this approach, it is necessary to study music distribution management. The present study, which was conducted by a mixed method (qualitative and quantitative), has an exploratory nature. the dimensions and components of music distribution management were identified based on in-depth interviews and thematic analysis using the qualitative method. A researcher-made questionnaire was used to monitor the current situation and identify the most important components using the quantitatve method. The results showed that music distribution management had 4 dimensions and 19 components. Artists, audience, market and policy were identified as 4 dimensions of music distribution management. Important components in music distribution management were audience decoding patterns, the effects of the music business on the market, the government's cultural motivation, jurisprudential issues related to music, and undesirable art criticism.

Keywords

Art Management
Music Management
Art Distribution
Music Distribution
Alexander, V. (2006). Art World (Sasani, F. Trans.). Journal Of Zibashenakht, 15.
Alexander, V. (2014). Sociology Of Arts: A Description Of The Beautiful And Popular Forms Of Art (Ravadrad, A. Trans.). Tehran: Artistic Work.
Bashirieh, H. (1998). Theories Of Culture In The Twentieth Century In Tehran. Tehran: Cultural
Delavar, A. (2017). Theoretical And Practical Foundations Of Research In Humanities And Social Sciences. Tehran: Roshd Pub.
Fatemi, S. (2000). Folk Music And The Market Economy. Art, 43.
Gheydarlou, K. & Janghorban, M. (2014). Introduction To Music Policy In The Islamic Republic Of Iran. Journal Of Religion And Cultural Politics, 1 (1).
Institute Of Ayandeh Pouyan.
Kahnamouei, S. (2018). Middle View: The Order Of Distributors Of Art And Cultural Heritage. Tehran: Ava Mag.
Khademi, M. & Parikhani, Sh. (2016). Art Marketing Strategy. Tehran: Siteh.
Khojasteh, H. (2013). Philosophy Of Radio Ava (Music Radio). Journal Of Communication Research, 20 (1).
Khomeini, R.A. (2003). Novel Views. Department The Institute For Compilation And Publication Of Imam Khomeini's Works.
Malekan, M. & Moazen, K. (2015). Music Policymaking In Islamic Republic Of Iran. Journal Of Rasaneh, 26 (2).
Mobini Dehkordi, A. (2011). An Introduction To Models And Designs In Mixed Research Methods. Rahbord Journal, 60.
Moridi, M. R. & Taghizadegan, M. (2009). A Sociological Study Of The Structural Elements Of The Art System. Journal Of Social Science, Ferdowsi University Mashhad, 6.
Oskamp, S. (1997). Applied Social Psychology (Maher, F. Trans.). Tehran: Beh Nashr. (Original Work Published 1984).
Ramin, A. (2013). Sociological Foundations Of Art. Tehran: Ney.
Sadeghi, M. & Bahadori Jahromi, Z. (2015). Literary And Artistic Property Rights In Video On Demands, In Iranian Law. Iranian Journal Of Medical Law, 8 (32).
Saldana, J. (2016). The Coding Manual For Qualitative Researchers (Givian, A. Trans.). Tehran: Elmifarhangi Pub. (Original Work Published 2013).
Salehi Amiri, R. (2017). Cultural Principles And Theories. Tehran: Ghoghnoos Pub.
Seyedjavadin, S. R. (2002). Fundamentals And Applications Of Human Resource Management And Personnel Affairs. Tehran: Negah Pub.
Smith, Ph. D. (2008). Cultural Theory: An Introduction (Pouyan, H. Trans.). Tehran: Cultural Research Office. (Original Work Published 2001).
Throsby, C. D. (2008). Production And Consumption Of Cultural And Artistic Products / A Look At The Economics Of Culture (Mohamadbeygi, Trans.). Journal Of Research, 16, 17.
Throsby, C. D. (2014). The Economics Of Cultural Policy (Alaei, S. Trans.). Tehran: Sooreh. (Original Work Published 2010).

  • Receive Date 20 January 2020
  • Revise Date 03 April 2020
  • Accept Date 06 May 2020

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles