Audience-Oriented of National Media (IRIB)  in Virtual Space (Future Research Approach)

Fallah, Vahid; Hosseinzadeh, Babak; Bagheri, Morteza

doi:10.22082/cr.2022.563173.2421

Document Type : Original Article

Authors

¹ Assistant prof. in Educational Sciences, Faculty of Humanities, Islamic Azad University, Babol Branch, Mazandaran, Iran

² Assistant prof. in Educational Sciences, Faculty of Humanities, Islamic Azad University, Babol Branch, Mazandaran, iran

³ Educational Sciences

https://doi.org/10.22082/cr.2022.563173.2421

Abstract

The aim of the current research is to identify and rank the factors affecting the audience-oriented nature of the virtual space in the future research of the national media using the fuzzy hybrid method and the hierarchical analysis process. The statistical sample was selected based on the Delphi panel of 15 media experts. Based on the research findings, 16 factors have been identified. The ranking of these criteria using the process of hierarchical analysis showed that the criteria of credibility of the source of the message and the message itself, becoming a reference media in the field of information in cyberspace, avoiding biased views, and reducing strict regulations and audits, were ranked first to fourth in the field of content production in virtual space. Finally, criteria such as the maximum use of visual attractions, the possibility of more access to the archive of programs on national media sites, and the creation of radio and television podcasts were the least important.

Keywords

20.1001.1.25382977.1402.30.113.6.8

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Audience-Oriented of National Media (IRIB) in Virtual Space (Future Research Approach)

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Volume 30, Issue 113 - Serial Number 113May 2023Pages 153-181

Volume 30, Issue 113 - Serial Number 113
May 2023
Pages 153-181