Examining the Role of Digital Organizational Voice on Employee Empowerment With the Mediating of Social Media Organizational Acceptance in Sports Organizations

Bahrami, Reza; SadeghiBorujerdi, Saeed; Sabunchi, Reza

doi:10.22082/cr.2023.561980.2411

Examining the Role of Digital Organizational Voice on Employee Empowerment With the Mediating of Social Media Organizational Acceptance in Sports Organizations

Document Type : Original Article

Authors

Reza Bahrami ¹

Saeed SadeghiBorujerdi ²

Reza Sabunchi ³

¹ Sports Management

² Full Prof. In Sports Management, Department of Physical Education and Sports Sciences, Faculty of Humanities and Social Sciences, University of Kurdistan, Kurdistan, Iran

³ Associate Prof. In Sports Management, Islamic Azad University, Borujard Branch, Borujard, Iran

https://doi.org/10.22082/cr.2023.561980.2411

Abstract

The purpose of this research is to examine the role of digital organizational voice in empowering employees by mediating the organizational acceptance of social media in sports organizations. This research is of correlational type, and the statistical population is all employees of sports and youth departments in the west of the country, numbering 885 people from which 370 people were selected through sampling using spss ample power software. The research tool for gathering data was a standard questionnaire. The method of structural equations was used to analyze the data. All the process of data analysis was done by SPSS, PLS software. The findings showed that digital organizational voice had an effect of 0.489 and social media adoption had an effect of 0.467 on empowerment. Digital organizational voice had a 0.830 effect on social media acceptance. Then, it was found that organizational adoption of social media in sports organizations plays a mediating role between digital organizational voice and employee empowerment. In other words, it is for the empowerment of employees, the digital organizational voice and the acceptance of social media.

Keywords

Empowerment

Organizational Voice

Social Media

Sports Organization

Employees

20.1001.1.25382977.1401.29.112.3.6

Subjects

Media and sports

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