Providing the Model of Crisis Management Media Strategies in Sports Complexes of Tehran Municipality

Document Type : Original Article

Authors

1 Sports Management

2 Assistant Prof. Physical Education Department, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

Abstract
The purpose of this research is to provide a model of media strategies for crisis management in sports complexes of Tehran Municipality. The research was conducted through a qualitative method, with a grounded theory approach of the Glazier type. The statistical population consists of two parts: human resources (teachers, municipal sports managers, sports complex managers) and information resources (books, articles, documents and media). The samples (22 people) were selected in sufficient number and by judgment method until reaching theoretical saturation. The research tool, including systematic library study and structured exploratory interviews, was prepared and its validity was evaluated and confirmed based on the legal and scientific validity of the sample, experts' opinion and agreement between the correctors. Based on the conceptual framework, three core codes were obtained for developing media strategies for crisis management in sports complexes of Tehran municipality: media strategies before the occurrence of a crisis, which have the categories of planning, networking, communication channel and education. Media strategies during a crisis that have psychological, communication and monitoring categories. and media strategies after the crisis, which is evaluation and foresight. Finally, based on the findings of the research, it can be concluded that crisis management media strategies is a systematic and multi-level process that has its own characteristics at each level and stage and is affected by interrelated factors.

Keywords


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  • Receive Date 31 August 2022
  • Revise Date 16 February 2023
  • Accept Date 04 March 2023