Content Analysis of the Iran TV Programs from the Point of View of Sexual Health (Case: Harime Mehrvarzi, Hezar Rahe Nerfete,  and the Third Series of Hale Khoob)

Basti, Hamdollah; Soltanifar, Mohammad; Labibi, Mohammad Mahdi

doi:10.22082/cr.2023.1987937.2484

Content Analysis of the Iran TV Programs from the Point of View of Sexual Health (Case: Harime Mehrvarzi, Hezar Rahe Nerfete, and the Third Series of Hale Khoob)

Document Type : Original Article

Authors

Hamdollah Basti ¹

Mohammad Soltanifar ²

Mohammad Mahdi Labibi ³

¹ Communication Science and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran

² Associate Prof. In Social Communication Sciences, Faculty of Literature, Humanities and Social Sciences, Research Sciences

³ Assistant Prof. In Sociology, Faculty of Social Sciences, Communication and Media, Central Tehran Branch, Islamic Azad University, Tehran, Iran

https://doi.org/10.22082/cr.2023.1987937.2484

Abstract

Paying attention to sexual health and promoting it leads to strengthening the family and society health, and the media can play an important role in this field. In this research, which was carried out with the aim of studying sexual health programs on TV, using the content analysis tecniqe and stratified sampling, three prominent TV programs (Harime Mehrvarzi, Hezar Rahe Nerfete, and the third series of Hale Khoob) which were broadcasted from October 2014 to January 2018 in Iran TV (61 programs and 857 items), and have been analyzed in terms of structure and content using a reverse questionnaire. The unit of analysis in this study was "item". The findings showed that most of the TV programs in this field were in the form of expert interviews and discussions and were produced with an educational and promotional approach for couples and families; Experts in the field of psychology have been present in these programs more than other experts. Most of the programs dealing with sexual abnormalities and disorders have dealt with sexual perversions. On the other hand, most programs related to sexual perversion have dealt with sexual desire disorder. some dimensions of the programs were highlighted, so all topics, approaches, experts, etc. had no opportunity to be brought up and had not been represented properly. The results of this research can increase the awareness of managers, programmers and those involved in the production of TV sexual health programs and help them reduce the weaknesses and strengthens the favorable points.

Keywords

Sexual Health

National Media

Television Programming

Health Promotion

Sex Education

20.1001.1.25382977.1402.30.114.5.9

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