Audience Analysis of The Satellite Channel of Imam Reza TV, Focusing on the Non-Iranian Pilgrims of the Holy Shrine of Razavi

Mehrabanifar, Hossein; Moazen, Kazem

doi:10.22082/CR.2024.2022205.2678

Audience Analysis of The Satellite Channel of Imam Reza TV, Focusing on the Non-Iranian Pilgrims of the Holy Shrine of Razavi

Document Type : Original Article

Authors

Hossein Mehrabanifar ¹

Kazem Moazen ²

¹ Assistant of Prof. in Social Science, Razavi University of Islamic Sciences, Mashhad, Iran

² Communication Sciences, Allameh Tabatabai University, Tehran, Iran

https://doi.org/10.22082/CR.2024.2022205.2678

Abstract

The diverse and changing nature of audiences affected by cultural geography as well as developments in the media field has made audience research a serious necessity for media owners and media product producers. This issue is more complicated and important for the media related to places of pilgrimage such as the Holy Shrine of Razavi and pilgrim audiences. Imam Reza satellite TV channel is among the newest media of Astan Quds Razavi, which was recently launched. Knowing the interests and needs of the pilgrim audience - especially Arabic speaking pilgrims who are a significant part of the target audience of this channel - has an important role in the direction and quality of its productions. In this research, using the survey method and the questionnaire tool, the statistical population of non-Iranian Arabic-speaking pilgrims present at Motahar Razavi Shrine has been studied. The findings of the research show that 22.6 percent of those surveyed were the audience of this channel. Regarding the needs and expectations of the Imam Reza satellite channel, among the various formats, "broadcasting religious lectures" and in terms of topic and content, "answers to religious doubts" are the most frequent among the needs of non-Iranian Arabic-speaking pilgrims. In general, the most important problem of religious channel is the lack of variety of formats, which is also worth noting in the case of Imam Reza satellite channel.

Keywords

Audience Analysis

Non-Iranian Arabic-Speaking Pilgrims

Razavi's Holy Shrine

Imam Reza's Satellite Channel

Razavi's Astan Quds

Subjects

Thought Polls

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