Communication Research

Structural analysis of drivers and future uncertainties of the Islamic Republic of Iran Broadcasting Organization

Document Type : Original Article

Authors

ahad rezayan 1
Omid Jahanshahi 2
Ehsan Tahmaseb 3
sahar babaei 4

1 Associate of Prof, in futures studies, faculty of governance, university of Tehran, Tehran, Iran

2 Ph.D. in Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

3 Master in Futures Studies, Faculty of Governance, university of Tehran, Tehran, Iran

4 Associate of Prof, in faculty of governance, university of Tehran, Tehran, Iran

https://doi.org/10.22082/cr.2025.2040544.2727
Abstract
Rapid developments in media technologies and audience tastes have added to the complexities and uncertainties facing the Iranian Broadcasting Organization. The organization’s assumptions have faced various challenges from the market and audience perspectives. The aim of this research is to identify and analyze the dynamic media environment and the factors affecting the future of the Iranian Broadcasting Organization. Therefore, this article focuses on the structural analysis of factors and identifying future uncertainties for this organization. This research is qualitative and the data were collected through library studies and interviews with experts. The statistical population includes prominent professors in the fields of communications and media, future studies, expert experts, and managers of the Iranian Broadcasting Organization. 19 key factors affecting the future of the Iranian Broadcasting Organization were identified, with an emphasis on the National Media Development Document. These factors were examined using the interaction matrix and the MiqMaq software using the structural analysis method. In the expert panels, five driving forces were introduced as the most important factors affecting the future of the organization. The five driving forces of the research are increasing media competition and competing brands, dominant political discourse, new technologies for content production and delivery, social expectations and pressures, and policies related to cyberspace.
 
 
 

Keywords

 Document on the evolution of radio and television
structural analysis
driving forces
uncertainties
Future
Subjects
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  • Receive Date 09 September 2024
  • Revise Date 25 December 2024
  • Accept Date 04 January 2025

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