Explaining the Iranian pattern of media convergence for the “IRIB” and analysis of its obstacles and threats in case of its non-utilization

Soleimani Sasani, Majid; Mohseni Tonkaboni, Mohamad; Sharifi, Seyed Mahdi

doi:10.22082/cr.2025.2019650.2645

Explaining the Iranian pattern of media convergence for the “IRIB” and analysis of its obstacles and threats in case of its non-utilization

Document Type : Original Article

Authors

Majid Soleimani Sasani ¹

Mohamad Mohseni tonkaboni ²

Seyed Mahdi Sharifi ³

¹ Assistant of Prof. in Communication, Faculty of Social Sciences, University of Tehran, Tehran, Iran

² Ph.D in Media Management, University of Tehran, Tehran, Iran

³ Assistant of Prof. in Management, University of Tehran, Tehran, Iran

https://doi.org/10.22082/cr.2025.2019650.2645

Abstract

The spread of new media platforms and the change in the position and function of the audience from passive to active users have encouraged the television to react to social media. The present research aims to explain Iranian media convergence potentials the “IRIB” organization could use in the competitive market to compete with social media. Conforming to this objective, the existing threats in case of not taking advantage of such opportunities are evaluated and analyzed as well as the existing obstacles in the way of taking advantage of them.

The present research has employed a qualitative method to conduct content analysis based on the in-depth interview tool and taking samples from three distinct statistical populations including the “IRIB” organization's managers and authorities, university professors, and active professionals in the field of media, and findings were coded and analyzed using the MAXQDA qualitative analysis software. The analysis of the codes extracted from the findings of this study revealed intra-organizational and inter-organizational capabilities including eight usable opportunities, and the obstacles in the way of taking advantage of these capabilities were also identified, evaluated, and analyzed in three areas including cognitive and professional obstacles, legal and extra-organizational obstacles, and structural and management obstacles as well as hardware and software threats.

Keywords

Media Convergence

Social media

Media platforms

IRIB

user

Subjects

communications

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