Communication Research

Strategy For Dealing With Fake News In Mass Media Management

Document Type : Media management

Authors

mehdi khajezadeh 1
mahmudreza mortazavi 2
javid imani 3
hasan dehghan dehnavi 4

1 Ph.D student in Media Management Department, Yazd branch, Islamic Azad university, Yazd, Iran

2 Assistant prof in Department of Communication Science, Meybod branch, Islamic Azad university, Meybod, Iran

3 Associate prof in Media Management, Data science, Advanced Technologies Development Research Institute, Tehran, Iran

4 Associate prof in Department of Industrial Management, Yazd branch, Islamic Azad university, Yazd, Iran

https://doi.org/10.22082/cr.2025.2047791.2758
Abstract
Fake news is one of the most important challenges in the world today, so that in 2017 this word was chosen as the word of the year, and until today it continues to increase its importance and complexity; Therefore, it is necessary to know fake news and ways to deal with it. mass media can play an important role in identifying and dealing with fake news. The aim of the article is providing a strategy that shows how mass media managers should deal with fake news. The current research was conducted by qualitative approach using grounded theory method. The sampling method was purposive sampling by which 14 experts in the field of news were interviewed. The data was analyzed using open, central and selective coding (including 27 categories and 71 concepts) so that findings and a paradigm model were obtained. In this research, we found 14 strategies to deal with fake news, which are: Strategic planning, organizational monitoring of news, human resources planning of the news department, news verification, cyberspace news monitoring, use of newsroom software, collaborative management, flat structuring in the media, correct and timely decision making, attention to news needs, Official media using the capacity of social media, producing effective content in denying fake news, coordination between managerial roles (editorship) and operational roles (journalism) and coordination between different news groups.
 
 

Keywords

Fake News
Media Management
Social Media
Media Organization
Strategy
Subjects
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  • Receive Date 09 December 2024
  • Revise Date 09 May 2025
  • Accept Date 10 June 2025

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