Communication Research

Challenges and Strategic Issues of National Media in Media Perspective Document 1404

Document Type : Original Article

Author

Saeid Alavivafa

Strategic management, Supreme National Defense Uni.

https://doi.org/10.22082/cr.2017.25789
Abstract
Analysis of the strategic environment affecting management in National Media (IRIB) outlets has always been vital necessity to facilitate effective planning and programming to find out the challenges and strategic issues in Media Perspective Document. The study first identifies the factors and trends affecting the direction and the functions of IRIB, then by using expert panel method explains the challenges and strategic issues of National Media with a view to future competition in the next decade that has a great importance in the media sphere, audience retention and mainstreaming. The explanation is done in hexapartite: content management, technology and infrastructure audiences and stakeholders, the structure and format programming, media management and competitive environment, financial resources and human capital management. Finally, using Delphi it prioritized issues and future challenges of national media in the Media Perspective Document 1404. Accordingly the most important strategic challenges in the national media were identified and prioritized in the 8 major challenges respectively: intensifying competition media, the effectiveness of media content, changes in media technology - media sphere arrangement, organizational management, audience interest recognition, financial resource constraints, synergy betweenpublic institutions - civilian and military, legal and political decisions.

Keywords

Media Management
Media Competition
Major Challenge
Media Perspective Document 1404
Armstrong, M. (2010). Strategic human resource management: a guide to action (Aarabi, M.; Mahdieh, O. Trans.). Tehran: Office of Cultural Research. (Original work published 2006).
Alavivafa, S. (2015). Strategic environment analysis of the inclusive audio and video. Tehran: Office  of Content Planning, department of planning and financial resourcing, IRIB.
Ashna, H. (2008). Collection of radio talk to media experts about radio in present and future (by Olfat, S.) [Audiocassette]. Tehran: Research and development of Radio.
Darabi, A. (2016). Futurology of the Islamic Revolution: Fears and hopes. Tehran: Amirkabir Pub.
Futurology of Defense Industries center. (2014). Future of media. Tehran: Futurology center of the institute of defensive sciences and technology. Future fights group research.
Hafeznia, M. (2003). Power and national interests (basics, concepts, and Measurement Methods). Tehran: Entekhab.
Hoseini Pakdamani, A.R.; Safarian, R. (2011). What is the reason behind the artists' desire to home entertainment? Retrieved from www.rasaneh.org.
Imani, N. (2014). The Necessity of Changing the Political Approach of the National Media in the new era. Retrieved from: fararu.com, (November 05, 2014).
Jalali Farahani, GH.R.; Alavivafa, S. (2011). Formulating non-operational defense strategies for the sphere of culture. Proceedings of the Third Conference in Ilam.
Jihad-e Khodkefaei. (2014). Special issue for the Twelfth media summit about Media Technology. Tehran: the department of  Development and Technology of IRIB.
Khamenei, S.A. (-). Speeches. Retrieved from: http://www.khamenei.ir

  • Receive Date 04 September 2016
  • Revise Date 06 November 2016
  • Accept Date 06 December 2016

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles