Communication Research

Explain the Strategic Control Model In Media Organizations; With Regard to TV Channels

Document Type : Original Article

Authors

Ishaq Riahi Samani 1
Ali Divandari 2
Abdolhossein Kalantari 3
Seyyed Mahmoud Hosseini 4

1 Management

2 Full Prof. In Management, Tehran Uni., Tehran, Iran

3 Associate Prof. In Sociology,, Allameh Tabataba'i Uni., Tehran, Iran

4 Associate Prof. In Management, Tarbiat Modares Uni., Tehran, Iran

https://doi.org/10.22082/cr.2021.523649.2144
Abstract
This research conducted due to Insufficiency of media management theories, the difference between organizational models of media industry and common management models, and less attention to organizational level issues in media research. In this study, identifying and explaining the strategic model in media organizations in order to discover and understand the main components of control, dimensions, functions and relationships between these components were considered as the main objectives of the research. Due to the exploratory nature of the research, grounded theory method with Glaser approach was used, which is exploratorer and avoids preconceived framework. Due to the significant differences, importance, and the power to highlight the specific and different characteristics of industry and organizations, television was selected to study, and 15 current and former directors and consultants of television channels were interviewed. In theoretical coding, "type" coding made it possible to better integrate categories, so four types of control, including political, resources and capabilities, strategic implementation and oversight, were identified and explained. Considering interactive control, a comprehensive formulation of the reality of strategic control was presented in media organizations for the first time.

Keywords

Control
Strategic Control
Media Organization
Grounded Theory
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  • Receive Date 23 January 2021
  • Revise Date 13 April 2021
  • Accept Date 05 May 2021

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