Communication Research

Identifying Persuasive Components Based on Cognitive Science; A Meta Synthesis Approach

Document Type : Original Article

Authors

Milad Shiran 1
Fatemeh Azizabadi Farahani 2
Hasan Khojaste Bagherzade 3
Abbas Ali Ghaiyoomi 4
Mohsen Ameri Sharaabi 5

1 Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Associate of Prof. In Cultural and Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran. Iran

3 Professor In Media & Communication, Faculty Of Production, IRIB University, Tehran, Iran

4 Associate Of Prof. In Cultural Affairs - Planning Affairs, Faculty of Management and Social Sciences, North Tehran Branch, Islamic Azad University, Tehran, Iran

5 Assistant Of Prof. In Cultural Affairs - Planning Affairs, Faculty of Management and Social Sciences, North Tehran Branch, Islamic Azad University, Tehran, Iran

https://doi.org/10.22082/CR.2024.2027379.2684
Abstract
Given the increasing importance and development of cognitive science and its impact and application in various disciplines, especially in the field of communication, this study was conducted to identify persuasive components based on cognitive science using the meta synthesis method. Among the 1425 articles, articles whose title was not related to research was eliminated, and the rest of the articles were evaluated by stricter criteria and then the content was evaluated. Works that did not meet the aim of the research were abandoned. Quantitative and qualitative analyzes were based on data extracted from remaining articles (111 articles). The findings showed that the main components of "attention, decision making, reasoning, emotions, and control" are the cognitive components of persuasion. These components indicate the importance of designing persuasive messages according to cognitive principles. The validity of this study has been confirmed by citing scientific sources and the use of valid data, and through experts’ reviewing, with the Kappa rate of 0.695, the reliability has also been confirmed. This study could deepen our understanding of the interaction and relationship between persuasion and cognitive processes and the foundation for the development of persuasive strategies based on scientific data, given its importance in various areas, including engineering and message construction, in the future.
 
 

Keywords

Persuasion
Persuasion Components
Cognitive Persuasion
Cognitive Science
Meta Synthesis
Subjects
References (in persian)
Alavi, S. H. Et Al. (2017). Examining Persuasive Communication Methods (Inferences from Islamic Texts and Resist Literature Texts). Journal of Culture-Communication Studies, 19(42), 164-145.
Fathinia, M. (2022). The Emotional and Cognitive Feedbacks of The Audience of Popular Television Series About The "White and Positive" Heroes of The Series. Journal of Communication Research, 29 (110), 69-95.
Hakimara, M. A., Nemati Anaraki, D., & Abolfathi, L. (2021). Media And Cognitive Science: A Study of The Screen Structure of TV News Channels with Consideration in Cognitive Load Theory. Journal of Communication Research, 28 (105), 9-39.
Kharazi, S. K. (2007). The Influence of Cognitive Science on Contemporary Psychology. Journal of Cognitive Science News, 9 (34), 77-82.
Pakdaman, Sh., Mirzaei, S., Mansouri Sepehr, R., & Soleimani, M. (2020). Memory Arousal of Cognitive and Emotional Elements of News in Students of Tehran Universities. Journal of Communication Research, 27 (104), 93-117.
Sarukhani, B. (2004). Persuasion, The Goal of Communication. Journal of Social Science Letters, 11(23), 115–93.
Sharifi, S. M., & Firouzi, B. (2022). The Requirements of the Strategic Jobs of The Broadcasting Organization to Produce Persuasive Messages. Journal of Communication Research, 29 (110), 145-164.
 
 
 

  • Receive Date 27 April 2024
  • Revise Date 31 May 2024
  • Accept Date 11 August 2024

Home

Guide for Authors

Submit Manuscript

Contact Us

Flow diagram (process) of judging received articles