The Role of Consumption of East Asian Media Cultural Products (Anime, K-Drama And K-Pop) On the Identity of Adolescent Girls Aged 12-18 Years in Tehran.

Vafadar, Mojgan; Rastegar Khaled, Amir; Baghaei  Sarabi, Ali

doi:10.22082/CR.2024.2024614.2669

The Role of Consumption of East Asian Media Cultural Products (Anime, K-Drama And K-Pop) On the Identity of Adolescent Girls Aged 12-18 Years in Tehran.

Document Type : Original Article

Authors

Mojgan Vafadar ¹

Amir Rastegar khaled ²

Ali Baghaei Sarabi ³

¹ Sociology, Faculty of Literature, Humanities and Social Sciences, Science and Research branch, Islamic Azad University, Tehran. Iran

² Associate of Prof. in Social Science, Faculty of Humanities, Shahed University, Tehran, Iran

³ Assistant of Prof. in Sociology, Faculty of Social Science, Communication and Media, Central Tehran Branch Islamic Azad University, Tehran, Iran

https://doi.org/10.22082/CR.2024.2024614.2669

Abstract

Special identity of teenagers, such as the way of dressing and makeup, which is contrary to the official training of the government, parents, education and broadcasting, has focused attention on the media consumption of teenagers. This kind of media consumption has taken a lot of opportunities from teenagers and at the same time as a source of identity formation, sometimes it is not compatible with other sources of identity formation in the society. Today, teenagers use the internet, serial content and music different from the values and formal education of the society. The current research was conducted using grounded theory method, with a practical approach, and with the aim of identifying the role of consumption of cultural products of East Asian media (K-pop, K-drama, and Anime) on the identity of teenagers. 21 teenage girls aged 12 to 18 who are fans of K-pop, K-drama and anime were selected and interviewed through the snowball method (until reaching theoretical saturation). The categories obtained through coding are: two causal categories, two contextual categories, three intervening categories, six strategic categories, and six consequences categories. Based on the obtained categories, the consumption of these products is effective on various dimensions of identity: national, social, religious, political, and sexual. The analysis of the results showed that new combined identities are formed for the consumers of these products. Empowering teenagers, parents and officials in media literacy are important.

Keywords

Anime

K-Drama

K-Pop

Hallyu Wave

Hybrid Culture

Fan Fiction

Subjects

New media

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