بررسی عوامل مؤثر بر قصد استفاده از شبکه‌های اجتماعی در بین دانشجویان دانشگاه یزد

نوع مقاله: مقاله پژوهشی

نویسنده

دکترای علم اطلاعات و دانش‌‌شناسی، استادیار دانشگاه یزد

چکیده

    هدف پژوهش حاضر، بررسی عوامل مؤثر بر قصد استفاده از شبکه‌های اجتماعی در بین کاربران دانشگاهی است. برای رسیدن به این هدف، چهار سازه تجربه جریان [ ارتباطی] (تمرکز، فرار از واقعیات یا رهایی، تعامل اجتماعی و درک لذت) بر قصد استفاده کاربران شبکه‌های اجتماعی بررسی می‌شود. بعد از تدوین مؤلفه‌های پژوهش، داده‌ها با استفاده از پرسشنامه محقق‌ساخته گردآوری شد و برای تجزیه و تحلیل داده‌ها و آزمون فرضیه‌های پژوهش، روش ‌مدل‌سازی معادلات ساختاری مورد استفاده قرار گرفت. 259 نفر از دانشجویان مقطع کارشناسی دانشگاه یزد در سال 1393 به عنوان حجم نمونه انتخاب شدند. یافته‌های به دست آمده از آزمون فرضیه‌ها نشان داد که درک لذت، فرار از واقعیات و تعامل اجتماعی از عوامل تأثیرگذار بر قصد استفاده کاربران از شبکه‌های اجتماعی است.

کلیدواژه‌ها


عنوان مقاله [English]

Examining Factors Affecting the Purpose of Social Networks Use Case study: Yazd University Students

نویسنده [English]

  • Fatemeh Makkizadeh
assistant prof. in knowledge and information science, yazd Uni.
چکیده [English]

The present study aims to examine the factors affecting university students' intention behind using social media. To this end, four components of the communicative experience flow (i.e. concentration, avoiding reality, social interaction and understanding pleasure) with respect to the purpose of these networks' users will be explained. The data were collected through a researcher-made questionnaire, and were analyzed by Structural Equation Modeling (SEM). Sum 259 BA students from Yazd University were chosen as the samples in 1393 (Iranian Calendar). The findings indicate that understanding pleasure and joy, avoiding reality and social interaction were among the factors affecting the intention of users for using social networks.

کلیدواژه‌ها [English]

  • Social networks
  • Intention of Use
  • Concentration
  • Avoiding Reality
  • Social Interaction
  • Understanding Joy

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