نوع مقاله: مقاله پژوهشی

نویسندگان

1 دکترای مدیریت دولتی، دانشیار دانشگاه پیام نور

2 دانش‌آموخته دکترای مدیریت دولتی، دانشگاه پیام نور

چکیده

اکثر سازمان‌ها برای عملکرد مؤثر در اقتصاد امروز، تبدیل شدن به یک سازمان دانش‌بنیان را امری ضروری می‌شمرند اما بسیاری از آنها نمی‌دانند که سازمان خود را چگونه برای رسیدن به این هدف هدایت کنند. این مطالعه با رویکردی توصیفی ـ پیمایشی و آمیخته روش (کمی ‌و کیفی) درصدد طراحی مدل سازمان دانش‌بنیان برای رسانه ملی است. به همین منظور، در این تحقیق توسعه‌ای – کاربردی، ‌22 مفهوم اصلی سازمان‌های دانش‌بنیان، از ادبیات موضوع استخراج و در محیط رسانه ملی، از طریق اجرای روش دلفی و با حضور 40 تن از نخبگان دانشگاهی و خبرگان رسانه ملی، به اجماع گذاشته شد که در ‌نهایت،‌ 26 مفهوم به عنوان ابعاد نهایی سازمان دانش‌بنیان شناسایی گردید. سپس با دسته‌بندی برخی مفاهیم، مدل مفهومی‌سازمان دانش‌بنیان در رسانه ملی بر اساس 9 مفهوم اصلی ‌شناسایی شده، ترسیم شد. در ادامه، پرسشنامه‌ای برای آزمون فرضیه‌ها، تهیه و پایایی و روایی آن از طریق آلفای کرونباخ و تحلیل عاملی تأییدی ارزیابی شد و در نهایت 13 فرضیه تحقیق از طریق مدل‌یابی معادله ساختاری و بر اساس روش‌شناسی رویکرد مبتنی بر واریانس مورد آزمون قرار گرفت. مدل ارائه شده از طریق 75 نمونه از مدیران ارشد 1 و2 سازمان صداوسیما اعتبارسنجی شد که پس از آن، فرضیه‌ها و همچنین مدل مفهومی ‌تحقیق مورد تأیید قرار گرفتند.

کلیدواژه‌ها

عنوان مقاله [English]

Designing a Knowledge-based Organization (KBO) Model in IRIB

نویسندگان [English]

  • Reza Rasooli, 1
  • Nahid Papiyan 2

1 assistant prof. in public management, Payam Noor Uni.

2 assistant prof. in public management, Payam Noor Uni.

چکیده [English]

To have an effective performance in today’s economy, most organizations acknowledge that they need to turn into a KBO, however, many of them fail to find the right way to reach the objective. Using an eclectic (qualitative and quantitative) descriptive-survey approach, the present study aims to design a knowledge-based organization model for the National Media i.e. IRIB. In this developmental- applied research, 22 main KBO concepts were extracted from the related literature and shared with 40 scholars – university lecturers and IRIB’s experts – and finally, 22 concepts were finalized as the main components of a KBO. Based on 9 main concepts, then, a KBO specialized for IRIB was proposed. A questionnaire was also produced to test the hypotheses, and its validity and reliability were evaluated through Cronbach Alpha and confirmatory factor analysis. Finally, 13 research hypotheses were tested by structural equation model based on PLS methodology. The proposed model was validated by a sample of some 75 IRB senior managers and subsequently the conceptual model was ratified.

کلیدواژه‌ها [English]

  • Designing a Model
  • KBO
  • Strategic Factors
  • Organizational Factors
  • National Media

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